Grub Street Posts Tagged: craig koketsu

‘Esquire’ Escalates Chef-Fashion War With ‘Maxim’

Has it really come to this? Maxim and Esquire are going at it hammer and tongs to see who can print more ridiculous images of chefs as fashion models. Esquire started it, with a never-to-be-forgotten Simon Hammerstein–David Chang tough-guy shoot. This year, Maxim released its April spread early to get the jump on Esquire, but both mags shared a few models (formerly known as chefs): Michael Psilakis of Anthos, Neil Ferguson of Allen and Delancey, and Craig Koketsu of Park Avenue Winter. Psilakis, for his part, is even wearing similar suits in both spreads. (Did he leave the Maxim refrigerator and head straight to his Esquire lunch at Insieme?) Other chefs of note in the shoot include Ben Chekroun, the elegant maître d' of Le Bernardin, whom we interviewed for Ask a Waiter back in the day; San Domenico's affable wine director, Piero Trotta; and the boyish Wesley Genovart of Degustation, tucking into a plate of duck and soba noodles. We give Esquire the edge for shooting the dapper John McDonald at Keens. Though he’s more of a bon vivant restaurateur than a chef, Johnny Mac is a quintessential Esquire man. Man’s Gotta Eat [Esquire] Related: Chefs Put on Something a Little More Comfortable When Chefs Play Dress-Up

Posted 03/18/08 in Grub Street : Back of the House
Tags: Back of the House, ben chekroun, craig koketsu, degustation, esquire, insieme, john macdonald, keens, maxim, michael psilakis, neil ferguson, piero trotta, san domenico, wesley genovard
Chefs Put on Something a Little More Comfortable

Can someone remind us, again, when chefs became fashion icons? Was it when Esquire featured a spread of Simon Hammerstein and David Chang in tough-guy postures? Or maybe the Daily News’ “Sexiest Chef” contest was the turning point. Meanwhile, the last time we looked, chefs spent most of their time either wearing grease-splattered whites, or dressing in band t-shirts to show that they were rocking hard, and ever mod. But there’s no arguing with the genre of the chef fashion pictorial, and we have to say, this one, taken from the new Maxim, is pretty soigné. But why is Michael Psilakis wearing a suit in a refrigerator? Shouldn’t he have an overcoat on, at least? And why doesn't Craig Koketsu have a Pucci apron on, if he's butchering? And as for Sam Mason’s hippie-lothario duds, we can only nod our heads in mute, approving awe. New York City's Hottest Young Chefs [Maxim] Related: When Chefs Play Dress-Up

Posted 03/12/08 in Grub Street : Back of the House
Tags: Back of the House, craig koketsu, michael psilakis, sam mason