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Grub Street

Edited by Josh Ozersky with Daniel Maurer

All Posts Tagged: ‘florent’

NewsFeed 

7/ 1/08

4:30 PM

Meatpacking in Flux: Changes at Florent, Brass Monkey, and Merkato 55

The meatpacking district is buzzing — yesterday brought news that Kyky and Unik, the team behind the defunct club PM, opened Bijoux underneath the restaurant they had a hand in, Merkato 55. (To score a table, we’re told, you should e-mail the lounge manager, Nathaniel, at rsvp@bijouxlounge.com. Note that being fiscally able to afford the requisite bottle service isn't enough to gain entry.) And today, Eater checks in with Florent and finds that landlord turned owner Joanne Lucas has removed the restaurant’s logo as she readies to reopen at 8 a.m. tomorrow with the same wait staff, a new name (R&L), and a new telephone number (212-989-3863). UrbanDaddy also informs that the Brass Monkey, a reliable alternative to the surrounding hype (and after the Hog Pit closes in December, pretty much the only alternative), has opened a characteristically low-key rooftop, where films will be screened. You’re up on your meatpacking news for the next time you’re talking about it while drinking far, far across town.

Vital R&L Update: Florent Excised, Opening Tomorrow! [Eater]
Brass Tacks [UrbanDaddy]

NewsFeed 

6/30/08

1:15 PM

Inside Florent’s Friends-and-Family Farewell

Florent

Florent, fin.Photo: Kevin Cooley

When we arrived at Florent late last night early this morning for the restaurant’s final, friends-and-family farewell party, we couldn’t help but wonder if maybe, just maybe, all the drama surrounding the legendary meatpacking-district institution’s closing would be revealed as some kind of grand prank. After all, just a few days earlier it had been announced that Florent’s landlord, Joanne Lucas, would be reopening the space as R&L Restaurant, the greasy spoon that Florent replaced 23 years ago. Was the whole thing a ruse dreamed up by Florent’s owner? Florent Morellet, after all, is a disarming man whose propensity toward mischief is largely responsible for what made the restaurant such a beloved institution.

Read more»

VideoFeed 

6/30/08

8:52 AM

Florent’s Last Supper

Florent celebrated its final night of service on Saturday (last night was a friends-and-family party), and the evening was a wakelike mix of joy and sorrow. In talking with regulars and floor staff, New York's Tim Murphy learned that some didn't know of Florent's quasi-resurrection next week (same menu and staff, claims landlord Joanne Lucas) and one employee said no one had approached the kitchen crew about staying on. But Saturday considered the past, not an uncertain future. There was food, there was music, and there was unfeigned adoration of Florent Morellet.

What happened at Sunday's friends-and-family night? New York's David Amsden was there.

Earlier: On the Matter of Florent: Joanne Lucas, What’s Your Deal?
The 25th Hour of Florent Morellet [NYM]

Beef 

6/27/08

5:20 PM

On the Matter of Florent: Joanne Lucas, What’s Your Deal?

Quit playing games with our heart.Photo: Noah Kalina

So, Florent. Just to recap: We learned back in, oh, January that Florent was going to close its storied doors. The landlord, Joanne Lucas, put the space on the block for something like $58,000 or maybe even $70,000 a month. Florent Morellet had been paying around $6,000 — clearly, Lucas wasn't looking for a new diner to move into her space. For that kind of money, Lucas was clearly looking for the kind of tenant that is synonymous with the meatpacking district's latest incarnation: a high-end retailer, perhaps the sort of chic, Euro-friendly designer or boutique that would willingly bleed that sort of money just to sit on a cobblestone corner near Soho House (and just a two-second cab ride to the Norwood!).

But, as we all now know, Lucas didn't get that high-end retailer as a tenant. She didn't get any tenant, it would seem, as it has been reported that after Florent shuts its doors for good on Sunday night, Lucas will reopen the joint on Tuesday as R&L Restaurant, the diner that Florent replaced many years ago (and which was once owned by Lucas's father). Even better, R&L will have the same staff and menu as Florent. So besides a name change and the removal of a quaint neon sign, we're guessing the only real, quantifiable difference will be the absence of the inimitable Mr. Morellet. And that's a big difference, of course — but still, we can't help feeling a little duped here.

Read more»

NewsFeed 

6/26/08

4:15 PM

Florent to Reopen As Florent-Type Restaurant

Everything old is new again.Photo: Noah Kalina

Florent has received a stay of execution of sorts, and boy, is it an ironic one: Landlord Joanne Lucas has heretofore been portrayed as killing history in order to make an easy buck, but Eater reports that she’s now turning back the clock on the Florent space, by reopening it as R&L Restaurant in two days. (The original R&L, a diner that Florent replaced, was owned by Lucas’s father.) It’s unclear whether the restaurant will still be a 24-hour operation and Florent Morellet will not be involved, but it will retain, for the most part, the same staff and menu. Of course, this may not be the final chapter: There’s always the possibility that R&L will eventually become a Varvatos store.

Update: Eater gets Florent's reaction, and he's pleased (and not surprised) that Lucas is reopening the space as a restaurant, since her family has an emotional attachment to it. "I was curious to see what would happen when push came to shove with Joanne when the big bucks came to the door," Florent tells Eater. "It would have meant tearing down the inside...This was not a decision based on capitalism."

BLOCKBUSTER Exclusive: Florent to Re-Open as R & L Restaurant on Tuesday!! [Eater]

NewsFeed 

6/26/08

1:00 PM

John Varvatos Exploits Pays Tribute to Florent

john varvatos ad at florent

Crocodile tears?Photo courtesy of John Varvatos

Ironic that John Varvatos would celebrate soon-to-be-gone Florent (if you’re curious, there’s no wait for a table at the moment) even as his store in the former CBGB is protested by folks chanting “Die yuppie scum,” but that’s the city we’re living in. Copyranter points out an ad that appears in Time Out — maybe someday it’ll appear on the Gansevoort Hotel billboard the neighborhood hates so much. Now that would be ironic.

Varvatos continues desperate NYC cool grab [Copyranter]

Spot Check 

6/25/08

11:15 AM

Want a Last Meal at Florent? Try Breakfast

Spot Check
At about 9:30 this morning, only a dozen people were eating at Florent. That may be because the gas has been out since Monday. Or is it because the restaurant is still in step four of the Kübler-Ross model: Depression? Take a look at Florent's board for some suggested medications. Or stop in before Florent closes on Sunday.

Read more»

Mediavore 

6/25/08

10:00 AM

Local Produce Not Always Carbon-Friendly; Scores East to File for Bankruptcy?

• Locavores concerned with “food miles” — how far food travels before it is sold — need to consider that the transportation of local produce is not always more carbon-friendly than that of produce found at the supermarket. [Salon]

• Florent Morellet is excited for his diner to close and to move on to the next stage of his life, but he is mum on details for what will replace the meatpacking-district institution: “Something interesting is going on. I can’t tell you.” [Gothamist]
Related: The 25th Hour of Florent Morellet [NYM]

• Scores, which made its reputation on the sky-high tabs its patrons would rack up, now has its own financial troubles, and now, Scores East could be facing bankruptcy. [NYO]
Related: Scores Hits the Skids

Read more»

The New York Diet 

6/13/08

9:00 AM

Rising Star Chef Gavin Kaysen Celebrates With Lamb’s Heart

gavin kaysen

"I go to the Spotted Pig maybe two or three times a month."Photo: Melissa Hom

Gavin Kaysen cooked all over the country and in Switzerland and in London under Marco Pierre White before becoming the executive chef at Café Boulud last year. Even working for one of his heroes Daniel Boulud, he was unsure whether he had made the right call. “Whenever you take a risk moving from one place to another, especially New York City,” he told us, “you always question if it’s the right move.” Any doubt about that evaporated when he won the James Beard Foundation’s Rising Star Chef of the Year Award last week. “I was blown away,” he says. We asked Kaysen how he ate and drank his way through this week of celebrations.

Read more»

NewsFeed 

6/10/08

12:15 PM

Stephanie Isn't Top Chef Yet — Despite Wishful Thinking

top chef stephanie

Stephanie Izard keeps her eyes on the prize.Photo courtesy Bravo

Stephanie Izard is the favorite to win Top Chef, at least in some quarters. Today, the Chicago Sun-Times salutes its hometown heroine with ten reasons why Stephanie will win. Most of these, predictably, involve Chicagoland virtues (“You gotta love a chef who knows how to pair food with beer and throw a tailgate party”) or her not being Gorgon Lisa (“She has the best personality of the remaining contestants”). More wishful thinking appeared on Eater yesterday, when a tipster wrote in to note that Stephanie was eating with Daniel Boulud at Florent late Friday night. “Could this mean Stephanie might have won Top Chef?” the tipster asked. Let's not jump to conclusions, gang. We actually stumbled upon Stephanie and her boyfriend hanging around in front of the Spotted Pig that night; they weren't planning on socializing at Florent, but after a little persuasion, they were up for some spontaneous hobnobbing. So while she did nab a seat at the periphery of Boulud’s Last Supper, she's not waltzing around with a golden ticket to the inner circles of celebrity chef–dom, either. At least, not yet.

Our Top Chef [Chicago Sun-Times]
TC Sightings [Eater]

In the Magazine 

5/27/08

10:15 AM

The Man Who Invented the Meatpacking District

florent morellet

Florent Morellet says, “People are so very dramatic,
aren’t they?"Photo: Kevin Cooley

Florent Morellet helped to create the meatpacking district, a neighborhood of which he is considered the unofficial mayor (or, as he prefers it, queen). Now that his blessedly nocturnal, egalitarian, rollicking restaurant, Florent, is preparing to close its doors, David Amsden paints a portrait of a surprisingly realistic, unsentimental man looking back at the changes he helped bring about — the very changes which have now engineered his exile. A classic New York profile.

The 25th Hour of Florent Morellet [NYM]

In the Magazine 

5/27/08

9:30 AM

Platt on Bar Milano; Learn to Pair Spanish Wines

bar milano

Bar Milano -- not quite three stars.Photo: Zach Desart

In the magazine this week, Adam Platt stops in at Bar Milano, finding the Lupa spinoff worthy of two stars and some measured prose. In “Openings,” Rob and Robin introduce a Bosnian restaurant (Kafana), a new Korean restaurant from a Momofuku alumnus (Persimmon), and even an American restaurant (Sheridan Square) from a chef who's been out of the picture for a while. The chefs of three of the city's best Spanish restaurants pair three of the best 2007 Spanish wines with just the right dishes. And do a few words from Tom Colicchio mean Top Chef will go global? Find out in New York.

Read more»

NewsFeed 

5/21/08

2:00 PM

Frank Bruni Mourns Florent, and the End of an Era

florent

Coming soon to Terminal A?Photo: Noah Kalina

Frank Bruni delivers a epoch-marking piece on the death of Florent in the Times today, one of the largest, and best, such features we can remember reading in the paper. For Bruni and a lot of other people, the restaurant’s owner, Florent Morellet, symbolizes a New York that is rapidly ceasing to exist – especially in areas like the Meatpacking District, which has now priced out its original pioneer. Bruni talks to everyone from actress Jackie Hoffman to former New York critic Hal Rubenstein, to Roy Lichtenstein’s widow Dorothy, and comes up with a mosaic of memories that does lasting credit to both the restaurant and the man. Read it — and then eat at Florent.


Genre-Bending Hangout Takes Its Final Bows
[NYT]
Complete Grub Street Coverage of Florent

Mediavore 

5/21/08

10:00 AM

Florent’s Legacy; Robert Mondavi, R.I.P.

• With little more than a month until the closing of Florent, its proprietor and some of its notable patrons talk about its legacy. [NYT]

• For Frank Bruni, Florent has been a place to get a quick post-dinner drink at the counter as well as a post-drinking destination to get a burger and pâté at 3:15 in the morning. [Diner’s Journal/NYT]

• A full and fitting obit for Robert Mondavi, the winemaker who reinvented Napa Valley, who died on Friday at the age of 94. [NYT]

Read more»

The New York Diet 

5/ 9/08

10:15 AM

Designer Scott Morrison Still Parties in Woodstock

scott morrison

"Naka Naka is my favorite Japanese place. All my Japanese friends, it's their favorite restaurant downtown."Photo: Melissa Hom

Before Taavo Somer was a restaurateur he designed a T-shirt line, as we learned in this week’s magazine. His partner in that endeavor (and someone who might just be able to skip the line at Freemans) was Scott Morrison, also the founder and designer of Earnest Sewn, best known, of course, for its jeans. Morrison himself wears a slim-cut size 33, but he doesn’t skimp on meals to fit into them. In fact he considers McDonald’s to be the best restaurant of all time and is such a beer lover that his home bar in Woodstock, designed by Somer, was featured in Food & Wine. We asked him where he went this week for food and beer.

Read more»

NewsFeed 

4/30/08

4:15 PM

Florent Has Already Reached ‘Acceptance’ Phase

With Florent and the Hog Pit closing because their rents have been raised to a reported $50,000 and $40,000 a month, respectively, Shecky’s charts what it calls the “de-evolution” of the meatpacking district — putting the peak at 1999–2000, when Pastis, Lotus, APT, and Passerby opened. Ah, what a time it was. But don’t get too teary eyed — in a video interview, Florent says that he doesn’t have a nostalgic bone in his body (though he wants to write his memoirs) and that, after all, he came to New York because it was all about flux. For those who are prone to wistfulness, we’ll be there to film Florent’s last night of business, on June 28.

Racid: The De-Evolution of the Meatpacking District [Shecky’s]

The New York Diet 

4/ 8/08

9:00 AM

Danny Meyer Has One Last Feast at Florent

Amanda Hesser

Mr. Hospitality at Molly's Pub.Photo: Meghan Petersen

Danny Meyer says his weight hasn’t shifted more than three pounds since high school, but his empire, at least, is growing: He recently secured a catering deal with the Puck Building, he’s vying to serve food at Citi Field (“it’d be a nice thing to have a pulled-pork sandwich while watching a game,” he tells us), and he’s aiming to open an Upper West Side outpost of the Shake Shack by the end of the summer. Meyer has monthly meetings with his chefs, but he rarely has a sit-down meal at one of his own restaurants (he eats at Union Square Cafe a couple of times a year and prefers Blue Smoke because it’s dark and he can go incognito), so we asked him where he does eat and whether he has to wait in line for Shack Burgers.

Read more»

Mediavore 

3/21/08

10:00 AM

You Can't Stop Bloomberg in Union Square; Bouley Shuffle Just Weeks Away

• Despite community opposition, Bloomberg & Co. are going forward with plans to build a swank eating establishment in the Union Square pavilion. [Metro NY]

• The Great Bouley Shuffle of 2008 is only weeks away, and the chef is going all out for the redesign of his namesake restaurant: “To feel closer to my French roots, I am working to create a rustic country auberge feeling, with antique French beams from the Tours area, 18th-century stone flooring and French furniture. The entrance will again be filled with the smell of freshly picked apples — [it’s an] aroma I remember from my grandparents’ farm in France.” [Feed/TONY]

Florent won't be moving to Little West 12th Street. But it may end up at the airport. [Villager]

Read more»

Neighborhood Watch 

3/12/08

3:00 PM

Amy Ruth's Taking Her Sweet Time in Brooklyn; Adour? Okay

Downtown Brooklyn: So much for a Valentine’s Day debut: Amy Ruth’s at the Fulton Mall isn’t even open yet. [Lost City]
Hamptons: Restaurant Week begins March 20. Bargain meals at close to 70 participating restaurants seems like a good excuse to take advantage of any lodging bargains before warm weather sets in. [Restaurant Girl]
Meatpacking District: Florent plans to give up the ghost on a high note, on Gay Pride Day at the end of June. [NYP]
Midtown East: Citysearch calls Ducasse’s food at Adour "comme ci, comme ça." [Bottomless Dish/Citysearch]
West Village: The Beatrice team might expand to L.A. [Down by the Hipster]

NewsFeed 

2/15/08

9:00 AM

Rent Florent’s Space for Only $700,000 a Year!

Florent's $700,000 death warrant.

Is it safe to say now that Florent is history? The last we heard on the story, the meatpacking pioneer was engaged in a death struggle with the landlord over the rent. According to the Observer, Florent’s lease, signed in 1995, was for $6,018 a month. The landlord wanted to jack up that monthly rent to somewhere between $43,000 and $70,000. This broker’s ad is asking for $700,000 annually, or $58,333 a month. Not even a recession can keep the meatpacking down!

Meatpacking Restaurant: 69 Gansevoort Street [PDF]

Related: Will Meatpacking Pioneer Have to Pack It In? [NYO]
Earlier: Florent Will ‘Be Around for a Little While’

Celebrity Settings 

1/31/08

3:30 PM

Momofuku, Freemans, Spotted Pig Honchos Break Bread With Stephen Starr

Li Lo does Luger.Photo: WireImage

Our favorite celebrity sighting of the week was, of course, Lindsay Lohan at Peter Luger on Tuesday night — that’s because we saw her with our own eyes. Of course, we can’t be everywhere and see everyone, so as usual we’ve combed the gossip columns for other stop-ins. We’re sorry we missed Tracy Morgan at the Plumm, shirtless and offering to father babies as usual, and boy do we wish we were a fly on the wall when partners Ken Friedman and Taavo Somer, along with David Chang, dined with Stephen Starr at Buddakan. Is there a Spotted Buddafuku in the works?

Read more»

NewsFeed 

1/25/08

3:33 PM

Meatpacking Mainstay Florent May Close in May

Yesterday Eater broke news that Florent’s landlord has been showing the building to potential tenants (Eater originally misidentified the landlord, so take that rumor for what it’s worth). Florent’s future has been tenuous for some time now — a June 2007 Daily News item mentions owner Florent Morellet trying to renegotiate his lease while neighbors closed shop. We’re hearing from one source that Florent’s lease is up in May, after which Florent will close. Another source says that Morellet planned to sell the business because his health is worsening (his T-cell count is displayed on one of the menu boards). So was it the Florent space that Anthony Martignetti was referring to when he told us he was considering opening a restaurant near Pastis? Who knows, it may also have been the old Rhone space, abandoned by Double Seven. Morellet wasn’t available for comment today, but we’ll keep you posted on what may be a double blow (remember, Passerby will soon close) to the meatpacking district.

Update: Asked whether Anthony Martignetti is considering the Florent space, a rep tells us she has no new information at this time. Note: She didn't say, “No.”

Related: SHOCK CLAIM: Florent Restaurant to Close This Year? [Eater]
Paris Shaped by the Pen [NYDN]
Earlier: Anthony Martignetti Plots a New Restaurant Over Croissants at Pastis
Passerby Hasn’t Quite Passed On

 

 

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