Anyone who knows Paul Grieco will tell you that he is patently insane. Final proof, if any were needed, lies in this video promoting his new wine bar, Terroir. Grieco, the co-owner, manager, and wine director of both Hearth and Insieme, is the mad genius of the city’s wine corps, and Terroir is his padded cell and laboratory. The teaser site gives some hint of the white-knuckle wine-geek intensity that courses through Grieco’s veins: Among the vitriolic mottos that flash are “Our wine world is now dominated by over-manipulated, oak-chip-flavored, micro-oxygenated wines that have nothing to do with what Mother Nature, God, or the Cistercian Fathers had in mind” and “To go to Friuli for red wine is like going to Las Vegas and expecting to catch Arthur Miller's The Crucible.” But to really get a measure of his madness, watch this video. You won’t be sorry.

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It’s been a while since we first got wind of it, but the Hearth's long-awaited spinoff wine bar, Terroir, is finally close to becoming a reality. The space, known in its former life as Bikes by George, will begin its transformation right after Thanksgiving, and co-owners Paul Grieco and Marco Canora hope to open the place by New Year’s. Grieco, the wine director, is a wine geek’s wine geek, which means he's got some lofty plans.

Word of Terroir, Hearth’s new spin-off wine bar, got out faster than owners Marco Canora and Paul Grieco wanted, but with the genie now out of the bottle, Canora tells us he’s ready to talk about it. “We wanted to keep it low-key, because we’re low-key guys,” he explains. The place is only 500 square feet, the chef says, and they don’t even plan to pipe in gas. There will be eight seats at the bar, a communal table with twelve to sixteen chairs, and a “very minimal” menu created by Canora, who with Grieco just recently opened Insieme in midtown.