The glatt kosher restaurant that used to be Chickpea has had more trouble settling on a name than Diddy or Prince. First they were anonymous while they held a controversial naming contest (the winner of which was the ever-so-evocative Kosher Village) and now they’re doing business, according to Eater, as Tahini — one of the many contest entries. This place is turning into the falafel-stand equivalent of Area, the club that used to have a new theme every month. Somehow, though, we doubt people will still be talking about it ten years from now.

Signage Shenanigans: Kosher Village now Tahini [Eater]

Earlier: Kosher Village: We Feel Awful. Have a Free Falafel

Kosher Village sends out a mea culpa today, apologizing for spamming the thousands of people who entered its naming contest: “Our expertise is with cumin, not desktop apps. We hope you enjoy our falafel more than the ‘spam,’ which yes, we realize is not Kosher.” And if that apology isn’t enough, the place is giving away free falafels this Friday from 2 p.m. till 4 p.m., right after it awards $3,000 to NYU student Abi Libson for being the first of 21 people to suggest its name (the others receive a gift certificate). Will the “falafel free-for-all” be picketed by spurned entrants? We shall see.

Related: Falafelgate Drama Mounts: ‘Spam Isn't Kosher’

Earlier, we pointed out that there was something fishy about the fact that Kosher Village, the falafel joint that found its name via a $3,000 contest, reserved the domain name www.koshervillagenyc.com two weeks before the entry deadline. We received a call today from someone who said he submitted the name Kosher Village on March 20, but when he asked owner Nissim Oron for his $3,000, he was told that someone selected the name before him. Was it all a scam?

Earlier we joked that an anonymous falafel joint’s search for a name — the hum-drum Kosher Village, as it turned out — may have been nothing more than a marketing ploy, but we didn’t know how right we were. An observant reader e-mailed to tell us that although the restaurant said entries would be accepted until April 28, it registered what would become the winning domain name two weeks earlier, on April 12. Here’s the evidence, via whois.com.

When the restaurant that was formerly Chickpea turned glatt kosher and announced over a month ago that it would rename itself via a contest offering $3,000, we expected the winning name would be, well, catchy, even if not quite as colorful as Hummuscidal or Your Mother Eats Falafel Balls — just two of the hundreds of entries. (Then there was the suggestion of a Grub Street commenter: Shawarmonger.) But the winner is … Kosher Village? They paid $3,000 for this? They should've just invested that cash in a viral-marketing campaign! Oh, wait…

Earlier: Nameless Restaurant Attempts to Set Falafel-Pun Record