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Grub Street

Edited by Josh Ozersky with Daniel Maurer

All Posts Tagged: ‘public relations’

The In-box 

4/16/08

11:30 AM

Introducing the $12,000 Caviar, Kobe, Foie, Truffle, Moose-Snout Knish

Three kinds of caviar on top.Photo: Wikipedia

Yesterday’s news of a $1,000 sushi roll really touched a nerve in one reader. When we saw an e-mail with the subject “Suffolk Kitchen introduces $12,000 Knish,” we, of course, assumed it was for real. As we read the “press release,” however, it became obvious that the pitch was full of it — though arguably no more so than the one about the sushi roll.

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NewsFeed 

4/15/08

1:00 PM

Damn the Recession and Order a $1,000 Sushi Roll

high roller sushi roll

More expensive than a meal at Masa.Photo: Courtesy of Koi.

Funny that just yesterday we pontificated that perhaps times have changed as publicists brag about their “budget-minded” clients, rather than touting $50,000 foie-tinis. What should land in our in-box this morning but news of a $1,000 foie gras sushi roll called, of course, the High Roller. It’ll be served at Koi, and “here’s how it works,” according to the flack:

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Beef 

12/11/07

2:20 PM

Hell Hath No Fury Like an Irving Mill Flack Scorned

It may look like a restaurant, but it's a war zone, people.Photo: Jeremy Liebman

In this week's magazine, the long-shanked Adam Platt takes his appetite to Irving Mill, a new haute barnyard venue that seems to take more than a few pages from Danny Meyer’s book. Platt doesn’t outright dismiss the place for lack of originality, but he’s keenly aware of the joint’s “carefully calculated” vibe, with a menu that’s “worthy and competent without being particularly daring or new.” In the end, he single-stars the Mill, noting that the “stolid cooking and the warm and cozy atmosphere” make up for the uninspired menu.

Not a glowing review, but not a total rip, either. You might think only the most feverish members of the Greenmarket cult would find any real offense in Platt’s assessment — that is, until you check out the lively comments section, where something becomes very clear: The flacks hath been offended! To wit, a sampler of telltale phrases:

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NewsFeed 

11/12/07

2:51 PM

Taking a Stand Against Tequila Swag

Evil, evil, evil!Photo: iStockphoto

A very strange thing happened today. Things started out quite normally: We got our coffee, read our headlines, wrote some stuff, tackled the in-box — and then we got to Andrea Strong's The Strong Buzz, a cheerful foodie e-mail filled with her musings about the usual food-blog fodder. But something was very wrong. Her latest newsletter was — and this is quite rare — angry. About swag, of all things:
This afternoon I received a box from UPS so large I thought it might contain one of those mini refrigerators I used in my college dorm room. It was so massive a box and so heavy that I had to get my brother to bring it upstairs for me. I had no idea what it was since I had not ordered a small refrigerator, or a compact car. Inside I discovered a ridiculous number of those Styrofoam “Esses,” (which stuck to me with static fervor) that concealed a large green wooden treasure chest (locked). When I figured out how to open it (the key was also secreted) I found that this massive blue wood box the size of a mini-fridge contained one bottle of tequila. I screamed. One bottle of tequila and all this waste? And that’s when I sat down to write.

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