In an especially cringe-worthy viral video recently posted on YouTube, some bearded buffoon shows up at Lure and attempts to pay for his meal with a sack of pennies. The idea was to promote OfficeMax’s penny sale, but the video inspires us mostly with wrath and loathing at the chain for causing us to squirm so. There are a few comic highlights, though, especially salty chef Josh Capon coming out and telling the guy, “How about you come in here and order a steak, and I take the steak and put it in a blender, and I give you the steak in a milk shake?” A telling analogy, but one the prankster refuses to accept. Eventually, an incensed Capon says “This is dumb, and you know it!” Indeed — alas, neither he nor manager Robert Collins knew that they were victims of a viral campaign. But if you want to get a stapler on sale, there must be sacrifices.
All Posts Tagged: ‘video’
Video: A Summer Fish Grill With Eric Ripert
With the possible exception of the god Neptune, no one has authority over the fishes of the sea like Eric Ripert, the chef at Le Bernardin. Taking over the big grill last week at Harry's at Water Taxi Beach, the Ripper showed us how to cook black bass on a piece of slate. It was a new method to us, but after tasting the results, we'll never grill fish another way again.
Related: What a Grill Wants [NYM]
Florent’s Last Supper
Florent celebrated its final night of service on Saturday (last night was a friends-and-family party), and the evening was a wakelike mix of joy and sorrow. In talking with regulars and floor staff, New York's Tim Murphy learned that some didn't know of Florent's quasi-resurrection next week (same menu and staff, claims landlord Joanne Lucas) and one employee said no one had approached the kitchen crew about staying on. But Saturday considered the past, not an uncertain future. There was food, there was music, and there was unfeigned adoration of Florent Morellet.
What happened at Sunday's friends-and-family night? New York's David Amsden was there.
Earlier: On the Matter of Florent: Joanne Lucas, What’s Your Deal?
The 25th Hour of Florent Morellet [NYM]
New Yorkers Know the Calorie Count, But Do They Care?
While restaurant trade groups fight a city law requiring chains to post calorie values on menus, Chipotle, Starbucks, and Subway have already complied. But even when the number is right before your eyes, do calorie counts change the way New Yorkers consume? New York’s Tim Murphy went to Union Square for lunch yesterday and surprised more than one diner with the fat truth about their food. Watch the video to learn about denial and dieting tips.
Related: The Shocking Secrets of Chain-Restaurant Calorie Counts
What Happens When You Try ‘Top Chef’ at Home
Video blog Videogum launched this week with Top Chef fans in mind. What happens when people who barely know how to handle a knife attempt last week’s Quickfire Challenge on their own? Salad on a stick, for one thing. Watch the video and feel free to try this at home.
Make PDT’s Bacon-Infused Old-fashioned at Home
In the magazine this week, maple syrup was a key ingredient in the "In Season" recipe. Don Lee of PDT may use maple syrup to make his old-fashioned, but we couldn't get past the bacon-infused bourbon that is the base of the drink. Bacon? Bourbon? We're in. And since we took our camera to PDT yesterday to watch Lee prepare the drink himself, we can all practice at home. Frequently.
"In Season": Maple Syrup [NYM]
Ago’s Opening Night
Robert De Niro’s Ago opened last night in Tribeca, and the Italian restaurant was filled with experimental diners. Our cameras caught a few of them after dinner — watch the video for their early reviews.
The Internet Plans Your Super Bowl Party
If there’s one rule about Super Bowl dude food, it’s this: The guac is crucial. That’s why this week’s In Season offers a recipe from Cipriano Pita, the Puebla-born chef at Bar @ Etats-Unis. With an accompanying video, there’s no way you’ll botch it. As for the rest of your Super Bowl spread, UrbanDaddy has some haute delivery suggestions and news that Momofuku Ssäm’s venerable Bo Ssäm will be delivered for this special occasion.
In Season: Guacamole [NYM]
Super Bowl: Haute Delivery [UrbanDaddy]
Rachael Ray Feeds Sicko YouTube Fantasies
Yesterday, "Page Six" ran a blind item asking which “daytime gabber” snips at staffers for bringing her the coffee she endorses rather than Starbucks. Hmmm, wonder who that could be? Speaking of Rachael Ray, yesterday also saw the debut of two YouTube videos taking the stuffing out of the impish toque. One of them imagines Anthony Bourdain stealing her nose and serving it stuffed with foie gras. We’re not sure how that qualifies as a “mildly erotic parody,” as advertised, but we can tell you that the other video, “Rachel Ray Is a Sex Freak” [sic], is safe for work only if you have headphones, since it uses audio to imagine Ray teaching sex education to New England debutantes. Yucko!
Anthony Bourdain Talks Rachael Ray’s Old News [YouTube]
Rachel Ray is a Freak/Sex Goddess/Cooking Queen [YouTube]
We hear… [NYP]
Earlier: Rachael Ray Brushes Off Her Starbucks Scandal As “Ridiculous”
Thanksgiving for the Chronic Procrastinator
The next best thing to Grub Street video.
Thanksgiving Made Easy [Fox 5 New York]
In Season: Josh Eden's Pan-Roasted Chicken
What’s the best way to pan-roast a four-pound chicken? First you have cut it into four manageable pieces. If tearing through tendons makes you want to order in, we have the video for you. Chef Josh Eden of Shorty’s.32 demonstrates how you can make his roasted chicken and chilled green-bean salad at home. All you need is a frying pan, an oven, and a few sharp knives. Read the recipe in this week’s New York and then watch the video for a quick cooking lesson.
The Triumphant Return of ‘Grilling With Cutlets’
During July 4 weekend, Grub Street aired an instructional cooking video with our own Josh Ozersky. "Grilling With Cutlets" was such a hit, we've decided to bring it back for the long Labor Day holiday. As this is the unofficial last weekend of summer, we at Grub Street hope you use it wisely. Eat, drink, and grill. Cutlets will show you how.
Grilling With Cutlets [Video]
‘Culinary Conductor’ and ‘Love Chef’ Woo Rocco Online
Rocco DiSpirito hides his fear under a convivial mask.Photos: Getty Images
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