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Dessert Studio Done, Will Goldfarb Goes Abroad
What to do when your chocolate studio shuts its doors? Go far, far away. Very far.
Posted 09/18/08 in Grub Street : Good-bye to All That
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Zagat Descends to the Underworld to Visit Spirits of Unborn Restaurants
Is that not the specter of Will Goldfarb?
Posted 08/21/08 in Grub Street : NewsFeed
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Power Chef Trio Has No Plans to Open the Windsor
Pelaccio calls the proposed chef hangout merely 'an idea.'
Posted 07/11/08 in Grub Street : NewsFeed
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Umami Food and Art Fest Will Blow Your Mind, Kitchen
When we first heard about Umami Food and Art Festival, “a meeting ground to people who use food as a medium,” our first thought was: Will Goldfarb has to be involved with this.
Posted 03/20/08 in Grub Street : Foodievents
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Rachael Ray’s Show Is Safe; ‘Top Chef’ Dale Brought in Stephanie
Yesterday’s report that Rachael Ray’s syndicated daytime TV show was in danger of being canceled was completely bogus. [NYDN] Related: Rachael Ray Encounters a Setback in Global-Domination Scheme Less women in the workforce means less money in the family budget, and that translates to less money going into the hands of restaurateurs. [WSJ] Former Top Cheftestant Dale encouraged Stephanie from this season to audition for the show’s producers. [Bottomless Dish/Citysearch]
Posted 03/14/08 in Grub Street : Mediavore
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Pelaccio, Goldfarb to Open the Windsor
Despite efforts to keep their new project a secret, Zak Pelaccio and cake whiz Will Goldfarb have been outed! A blog called the Life Vicarious sussed out the existence of the Windsor by examining a James Beard–event listing. The Windsor, says the listing, will be a “cozy yet elegant collaboration they hope will become a hangout for chefs and food lovers alike.” Life Vicarious surmises the new restaurant will be next door to BarFry, at 51 Carmine Street. BarFry man Josh DeChellis is also involved, as well as Goldfarb cohort Robert Truitt. “It will have European, elegant, elevated snacks — jamón ibérico, oysters, a big Champagne list, and we'll have something going in a Crock-Pot every night,” Pelaccio tells us. “It will be homey and casual, and, we hope, open from four to four. I'll be creating panini and a lot of other things.” “The mark of a cad” [The Life Vicarious, via Eater]
Posted 02/29/08 in Grub Street : Back of the House
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Dufresne, Goldfarb, and AvroKo Are ‘Unconventional Geniuses,’ in Case You Didn't Know
Liquor Marketing Gimmick #2,391— randomly hand out awards! Tonight Chopin Vodka honors eight “Unconventional Geniuses,” and among them are Wylie Dufresne, the AvroKo design firm, and (per the press release) “pioneer in the pastry movement” Will Goldfarb. Apparently a whopping three-eighths of today’s unconventional geniuses are associated with the restaurant world! (Non-chef picks include director John Cameron Mitchell and artist Kenny Scharf, if you're looking for perspective.) You’ll have to attend the party tonight at Peter White Studio to find out what the top-secret award looks like, but, as a point of reference, Johnnie Walker’s “30 Under 30” (none of them chefs) received personally engraved bottles of Johnnie Black. Dare to dream, unconventional geniuses!
Posted 11/14/07 in Grub Street : NewsFeed
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Goldfarb Will Make Your Saturday; 1OAK Might Open Someday
Some desserts you’ll be able to try when Will Goldfarb starts serving at the new Dessert Studio at Michel Cluizel this Saturday include “white chocolate gelato drizzled with olive oil; Indonesian vanilla ice cream with American caviar; and chocolate-hazelnut cake with apricots and brown sugar ice.” Okay, we need to take a cold shower. [NYT] Related: Cluizel, Goldfarb to Join Forces in Dessert Pact 1OAK really is close to opening, maybe two or three weeks according to one random construction worker — or is that four to six weeks? [Imbible/Citysearch] Related: Until 1OAK Opens, Look for Richie Akiva at Scores New French wine bar Solex is shaping up to be in competition with Momofuku 2.0 for late-night chef hangout. [Mouthing Off/Food&Wine]
Posted 11/14/07 in Grub Street : Mediavore
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The Truffle Madness Continues for Another Week
It’s truffle time at New York — a three-part celebration of the original Magic Mushroom (and you know how we feel about that). Moving beyond the fabulous fungi, Adam Platt made his way down to Allen & Delancey and was so impressed with the place that he almost gave it three stars — before remembering that he was Adam Platt.
Posted 11/12/07 in Grub Street : In the Magazine
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Celebrity-Chef ‘Pop-Up’ Café Open in Midtown; Halloween Recipe From Stanton Social
Astoria: Freeze Peach is hosting a costume party Saturday at 8 p.m. and it’s BYO. [Joey in Astoria] Boerum Hill: Balsamic vinegar is available as a topping at the new ecofriendly ice-cream parlor Blue Marble, on Atlantic Avenue near Bond Street. [Bergen Carroll] Chelsea: Tekserv is hosting a Mac OS X Leopard release party tonight with free food and live jazz, and the winner of the leopard-themed costume contest gets an iPod. [Blog Chelsea] Clinton Hill: New restaurant Mariam at 975 Fulton Street features cuisine from Senegal, Kenya, and Guinea, but even though okra was “cooked down to an indiscernible sludge,” it doesn’t feel overextended; the spot will soon add Jamaican food to the menu. [Eat for Victory/VV] Flatiron: The Manhattan branch of Boerum Hill restaurant Lunetta opens Monday on Broadway at 21st Street. [Grub Street] Lower East Side: Essex Street’s newest Shamalian bar may have opened for a night this week, but it’s closed now. [Eater] Just in time for Halloween house parties, the Stanton Social has provided a simple recipe for pumpkin croquettes. [Restaurant Girl] Meatpacking District: The communal table at Los Dados is supposedly a hot singles scene. [Bottomless Dish/Citysearch] Midtown West: Bon Appétit’s “Pop-Up” café opened yesterday and features sandwiches and salads designed by Emeril, Giada, Govind, and Pichet Ong, plus desserts from Will Goldfarb. [Midtown Lunch] Related: Celebrity Chefs Flock to Former Home of Cheesy Celebrity Restaurant Prospect-Lefferts-Gardens: Papas & Sons market was busted Wednesday. “Word on the street is that someone in there was running numbers,” but no one’s talking. [Across the Park]
Posted 10/26/07 in Grub Street : Neighborhood Watch
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Cipriani Still Living High on the Hog; Another Mechanical Bull Comes to New York
The nation can rest easy in the knowledge that Giuseppe Cipriani is still cruising around in a Rolls-Royce, has kept his private jet, and may even build another yacht in addition to the one he already owns. [NYP] The Shamalian boys opened their rockabilly bar on Essex last night even though it's unfinished, and there really is a bull! [Eater] The Federal Trade Commission has launched their second attack against the Whole Foods–Wild Oats merger vowing that even though money has already exchanged hands that the integration can still be stopped. [NYT]
Posted 10/25/07 in Grub Street : Mediavore
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Celebrity Chefs Flock to Former Home of Cheesy Celebrity Restaurant
The building that was the Hard Rock Café at 221 West 57th Street, having committed so many affronts to gastronomy over the years, is about to atone, temporarily. Bon Appétit is turning it into a “pop-up supper club and café” where, from October 25 to November 3, a series of celebrity chefs will do demos and book signings during lunchtime. The names should be familiar ones, ranging from TV chefs like Cat Cora and Giada De Laurentiis to established New York stars like Claudia Fleming and Will Goldfarb. Every day, the café area will feature a different signature dish from that day’s chef. Bon Appétit promises affordability, too: All the dishes at lunch will cost $10 or less. The roster of chefs is after the jump.
Posted 10/10/07 in Grub Street : Foodievents
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Cluizel, Goldfarb to Join Forces in Dessert Pact
Word in candyland is that a dual project of some kind is in the works between Chocolat Michel Cluizel, one of the city’s top chocolatiers, and none other than Will Goldfarb, Grub Street “It” boy and master of a million projects. Neither side would release details to us but did tacitly acknowledge that something is up. It wouldn’t surprise us to find out that at least one other dessert-making entity is involved as well. The project’s official announcement is likely a week or so away, but we thought you would want time to brace yourselves for its arrival.
Posted 10/08/07 in Grub Street : NewsFeed
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Mega Food Weekend Takes Over Pier 94
Culinary events in New York are getting bigger all the time, and now comes word of a behemoth so immense that it’s going to require all of Pier 94. Cook. Eat. Drink. Live., to be held October 26-27th, will be a kind of vast, sprawling combination of a giant trade show (think the Fancy Food Show) as well as a giant dining event (à la Taste of New York), adding in fifteen cooking classes a day, five wine-tasting classes, and five mixology classes too, all with the likes of Will Goldfarb, Ilan Hall, Josh DeChellis, and Paul Liebrandt. Normally, this orgy of A-list epicureanism would cost $325 a day, but buy tickets with the NYMAG code for a reduced rate of $175 a day or $350 for the weekend, including all demos. Cook. Eat. Drink. Live [Official Site]
Posted 09/27/07 in Grub Street : Foodievents
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Goldfarb Pooh-Poohs Doubts of Picnick’s Success
How has the opening of Picnick been going? Some Goldfarbian skeptics might say not so well. Writers to Eater have detailed their disappointments in graphic terms (“There was a bone in my pork. Ow.”), and now one of our correspondents writes in to ask, “What's with Picnick? It was open for Labor Day and a couple days after, but now it seems to always be closed? Is there an official date for a re-opening?”
Posted 09/17/07 in Grub Street : NewsFeed
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Tycoons Tipping Badly; Goldfarb Is a Big, Bright, Shining Star
Wall Street big shots, frantic over stock-market fluctuations, are taking it out on the poor waiters who live on their tips. [NYP] Will Goldfarb holds forth to Restaurant Girl at great length on his “brand identity”: “I think that Room 4 Dessert would definitely be credited with starting the pastry chef trend as crossover/rock star status that it has found in the media in the last 18 months.” Oh, definitely. [Restaurant Girl] Related: Room 4 Dessert Is Dead, Long Live Room 4 Dessert Frank Bruni tries to get in on the Top Chef action but has it all wrong: “Has Top Chef ever had a villain as obnoxious as Howie?” A villain? What show is he watching? [Diner's Journal/NYT] Related: Truces and Vanilla Candles Ruin This Week's ‘Top Chef’
Posted 08/17/07 in Grub Street : Mediavore
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Ciprianis May Lose Fifth Avenue Lease; New York May Lose Iconic Sign
The Cipriani family may lose the lease on its Fifth Avenue property because of their criminal case. [NYP] Just like the Moondance Diner, Jade Mountain’s iconic neon sign looks like it’s headed out of town. [Lost City] Will Goldfarb better get to work on that glyph, because apparently his new restaurant won’t be called Room 4 Dessert for legal reasons. [Eater] Related: Room 4 Dessert Is Dead, Long Live Room 4 Dessert
Posted 08/07/07 in Grub Street : Mediavore
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Room 4 Dessert Is Dead, Long Live Room 4 Dessert
In what might be the least surprising news of the summer, Will Goldfarb has told Grub Street that Room 4 Dessert, at least in its current location, is kaput. (The place has been closed for months, but Goldfarb has been promising it would reopen.) “We’re officially pulling the plug on 17 Cleveland Place,” the cake whiz tells us. “But we’re going to reopen, bigger and better, six months from today.” Goldfarb, theatrical as ever, refuses to disclose the location of the new place, except to say that it’s downtown “in another high-profile restaurant row.”
Posted 08/06/07 in Grub Street : NewsFeed
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Brothers Bromberg Bringing Japanese Barbecue to Columbus Circle
Astoria: Bistro 33 on Ditmars at 21st Street has opened its outdoor seating and launched a weekend brunch featuring apple-Brie omelettes and blueberry pancakes. [Joey in Astoria] Battery Park City: Former Thor chef Kevin Pomplun is the director of operations for Will Goldfarb’s kiosk, Picnick, and there are more details about what will be on offer. [Gothamist] Columbus Circle: The Blue Ribbon coming to new hotel Six Columbus will transcend sushi by offering both a raw bar and Japanese barbecue. [Down by the Hipster] Harlem: Legendary soul-food destination Copeland’s Restaurant will close on Monday after 50 years and one last Sunday brunch. [NYT] Lower East Side: The herring at Russ & Daughters builds “manly strength.” [Eat for Victory/VV] Red Hook: DeFonte’s owner can’t go on vacation without spurring concern that the mom-and-pop sandwich shop has closed for good. [Lost City] Sagaponack: Townline BBQ is up and running as of Monday, hoping to succeed where four other restaurants have failed. [NYT]
Posted 07/25/07 in Grub Street : Neighborhood Watch
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Goldfarb’s Kiosks to Invade Battery Park in September
Astoria: Hellgate Community Supported Agriculture is distributing some very fine cherries, chives, and beets today. [Joey in Astoria] Battery Park: Will Goldfarb’s high-concept kiosks should open around Labor Day. [NYS] Greenwich Village: Lassi now sells packets of their freshly ground spices, including musky mango powder and tandoori masala. [NYT] Harlem: Sample exotic desserts and wine this evening at Make My Cake; beats provided by 90.3 WHCR. [Uptown Flavor] Morningside Heights: The owners of Clinton St. Baking Company plan to open a green restaurant on Broadway near 112th Street by the end of August. [NYT] Shelter Island: The Pridwin Beach Hotel & Cottages hosts all-you-can-eat cookouts every Wednesday night beginning July 4. [Hamptons.com] Upper East Side: Food historian and cookbook author Francine Segan will discuss the aphrodisiacal history of various foods from ginseng to rhinoceros horns at the 92nd Street Y tonight at 6:30 p.m. Samples will be notably more tame and will probably involve chocolate. [92nd Street Y] Williamsburg: U.K.-based TMI Food Group, whose packaged products include cooked sandwich bacon, opened its new food-manufacturing facility today at 7 Bushwick Place. [Bridal Blog/NYO]
Posted 06/27/07 in Grub Street : Neighborhood Watch
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