All 'yolato' Posts on Grub Street - New York Magazine's Daily Food Blog

All Posts Tagged: ‘yolato’

NewsFeed

6/30/08

11:30 AM

Fro-Yo Wars and Waffle Wars Converge

Fro-yo-waffle sandwiches, anyone?Photos: Daniel Maurer

It was only a matter of time before the cutesy waffle trend converged with the cutesy fro-yo trend — like a scoop of fro-yo hitting, well, a waffle cone! Paris Sandwich, the swankest of the Chinatown bánh mì shops (which isn’t saying a lot) now boasts a Yolato Express, meaning you can now get green-tea fro-yo with the green-tea waffles the shop has always sold. And Öko — recently opened in the East Village at 137 First Avenue near St. Marks Place — is offering, per a sign, “homemade Belgian waffles, mmmm.” We predict a fro-yo-waffle truck in three, two, one…

More: NewsFeed »belgian waffles, frozen yogurt, oko, paris sandwich, yolato

NewsFeed

6/11/08

12:05 PM

Fro-Yo Shops Fight ATMs in Taking Over the City

Photo: Mark Peterson

A Crain's article about fro-yo mania points to why Yolato’s Greenwich Village store may have closed. With yogurt production up 15 percent nationwide in the past seven years, and 30 storefronts having opened in the past twenty months in the city alone (and counting — Öko opens its first Manhattan location today on First Avenue between 8th and 9th streets), competition is so fierce that Yolato is focusing on the prepackaged product we told you about earlier, though founder Tony Park says he does plan to keep his current stores open and possibly franchising the brand. More fun facts: Red Mango sees about 1,000 customers a day, Murray Hill’s Berrywild sells $2,000 of fro-yo a day, and Tasti D-Lite has introduced a green-tea variety in an effort to keep up with Pinkberry. No word on whether they also plan to make their coffee flavor cloyingly tart to the point of Sour Patch Kid.

Yogurt Shops Sweet on City [Crain's NY]

More: NewsFeed »frozen yogurt, murray hill, pinkberry, red mango, tasty d-lite, wildberry, yolato

NewsFeed

6/ 6/08

5:45 PM

Meltdown at Yolato’s Greenwich Village Location

Yolato, away?eater.com

All may not be well in Yolato land — Eater has it that the Greenwich Village location has closed (a bizarre photo shows mattresses in the windows, rather than the usual newspaper). This is just a couple of weeks after a press release bragged that Yolato was planning to overtake Pinkberry and Red Mango by installing express locations all around town — just the sort of imperial arrogance that usually leads to the fall of an empire. When the story of Yolato is told, will there be melting fro-yo on the cover? We’re waiting to get official word — maybe the branch is just getting bigger digs.

The Shutter: Yolato, Costa Del Sol, Rainbow Cafe [Eater]
Related: Yolato Attempts to Freeze Out the Competition in Fro-Yo Wars

More: NewsFeed »frozen yogurt, greenwich village, pinkberry, red mango, yolato

NewsFeed

5/13/08

5:15 PM

Yolato Attempts to Freeze Out the Competition in Fro-Yo Wars

Operation White Tiger.Photo: Courtesy of Yolato

Yolato is going on the offensive in the battle of the ice-cream substitutes and calling out its competitors. We received a press release that not only acknowledged the “fro-yo wars,” but went on to boast that “Yolato is about to blast past Pinkberry and Red Mango in total number of locations” thanks to its secret weapon — Yolato Expresses located in delis and gourmet shops around the city.

More: NewsFeed »frozen yogurt, pinkberry, red mango, yolato

Openings

11/30/07

9:30 AM

Red Mango to Open December 6 With a Veritable ‘Free-Fro-All’

Official word has come that Red Mango’s first NYC location at 182 Bleecker — long a source of fascination — will open at 4 p.m. on December 6 with “FREE FROZEN YOGURT, GIFT CARDS, GIFT BAGS, MUSIC PRIZES” (emphasis theirs). Obviously they’re trying to trump Yolato which promised free fro-yo at their recent opening only to dole out sample sizes. So will Red Mango be fudging it, too? The publicist assures us “free frozen yogurt” means an honest-to-God half-cup (small-size) serving. We have this on tape (kidding). Gifts, meanwhile, will go to the first 50 people in line and will also be given to people throughout the day, especially people who can answer trivia questions like, “How many calories are in Red Mango?” That we’re not kidding about — so study up!

Earlier: Cold War: Yolato Now, Red Mango in December, and MySpace Forever

More: Openings »frozen yogurt, red mango, west village, yolato

NewsFeed

11/14/07

11:20 AM

Cold War: Yolato Now, Red Mango in December, and MySpace Forever

Photo Illustration: WireImage (Leo); Mark Peterson (Yolato)

When we mentioned that a new Yolato store is opening today, we wondered when exactly the Red Mango would open across from Pinkberry on Bleecker Street. Now a rep tells us it probably won’t be till mid-December, with stores to follow in Chelsea (63 W. 14th St.), the theater district (723 Eighth Ave.) and Flushing (136-53 Roosevelt Ave).

[Ed: Disclaimer — what follows is where we start to lose it a little bit.]

More: NewsFeed »frozen yogurt, perez hilton, pinkberry, red mango, yolato

NewsFeed

11/12/07

4:15 PM

Cold War Continues: Bigger, Badder Yolato Opens Wednesday

On guard: On Wednesday a 50 percent larger Yolato (the first one under a partnership with Lenny’s Sandwiches) opens at 145 Park Avenue between 41st and 42nd with free fro-yo gelato for all. You might want to make note of that. And the invasion will continue! By the end of the year, freestanding stores will also come to the Empire State Building (which will serve as the flagship, opening in mid-December) and 180 Lafayette in Soho, plus there are plans for a large store in the Lenny’s at 9th Street and Sixth Avenue and nine other “express” stores in other Lenny’s locations. That's THIRTEEN Yolatos for you; hope it's enough.

Meanwhile, on the Bleecker Street front, Red Mango still has not opened, giving the new Pinkberry a solid two-month head start. Ritual suicide may be in order.

More: NewsFeed »frozen yogurt, greenwich village, pinkberry, red mango, soho, yolato

Mediavore

9/19/07

10:00 AM

Return of Dévi; It's the Year of the Deli

After all the hullabaloo over Dévi's closing, its chefs, Suvir Saran and Hemant Mathur, have purchased the spot and will reopen it next month. [Diner’s Journal/NYT]
Related: Debriefing Dévi: Suvir Saran’s Suspected Side Projects

Yolato takes a swing at the fro-yo competition by opening three Manhattan shops this week. [NYS]
Related: The New Cold War: Frozen Yogurt Invades New York

Del Posto's Nicole Kaplan says it straight: "I don't really like innovations." [amNY]

More: Mediavore »cheap wine, devi, eric asimov, frozen yogurt, hemant mathur, suvir saran, yolato

User's Guide

8/16/07

2:15 PM

The New Cold War: Frozen Yogurt Invades New York

Know your frozen enemy. Photo illustration: Everett Bogue/Map by Jason Lee

Now that Red Mango — the first big Korean fro-yo chain, and thus the progenitor of the new wave started by Pinkberry, which hails from LA — is coming to New York, it's time to take stock of the ever-growing number of frosty options. Since Pinkberry first opened its doors here last year, the dessert has descended across the city like a cold curtain. It was only in June that Rob and Robin shortlisted the new frozen-yogurt options, and since then /eks/ and, soon, Red Mango have been added. How to separate the Pinkberrys from the Yolato from the gelatos? We had to make up a chart to parse it all (full disclosure: We cheated a little by including Grom, which isn't strictly fro-yo — but it is an excellent new gelato spot). Below, our guide to the new yogurt culture. What’s your favorite? Email us and we'll print the results.

More: User's Guide »/eks/, frozen yogurt, grom, oko, pinkberry, red mango, yolato

Neighborhood Watch

7/12/07

3:08 PM

Chefs Descend on Madison Square Park in Flatiron Food Fest

East Village: All falafel at Chickpea is now baked, not fried. Is this the first move toward franchise status? [Eater]
Financial District: Celebrate Bastille Day this Saturday at the Les Halles Waiter’s Race on John Street at 2 p.m. [Les Halles]
Flatiron: Madison Square Park Conservancy hosts its other annual food extravaganza next Tuesday with bites from the nabe’s chefs including Seamus Mullen, Patricia Yeo, Daniel Humm, and Floyd Cardoz, plus Brooklyn Brewery suds, wine and Champagne. [Madison Square Park]
Flushing: The celebrated Chinese “food court” at J&L Mall, has been closed, and Con Ed, not the Department of Health, is the culprit. [Eat for Victory/VV]
Park Slope: Newly opened American restaurant Sidecar is BYO for now. [NYS]
Prospect Heights: Seasoning does not a good cheesesteak make; High Stakes on Flatbush would do better to call its signature item a sandwich. [Daily Heights]
Upper East Side: Stefani Jackenthal hosts a tasting of Pinot varieties at the 92nd Street Y tonight from 6:30 to 8:30 p.m. [92nd Street Y]
Upper West Side: Lincoln Center’s Summer Benefit starts at 6:30 p.m. tonight, but by 9 p.m. you can start sampling from restaurants including Anthos, Chanterelle, and Yolato at Damrosch Park. [NYS]

More: Neighborhood Watch »92nd street y, anthos, bastille day, chickpea, daniel humm, floyd cardoz, les halles, lincoln center, patricia yeo, seamus mullen, sidecar, stefani jackenthal, yolato

In the Magazine

6/11/07

9:30 AM

Choose Your Food Group Wisely: Which Side Are You On?

Quantity didn't equal quality for Platt.Photo: Lea Golis for New York Magazine

There are four restaurant-related stories in this week’s issue, and they ask you to take a side. Are you a New Yorker who glories in the freshness of newly arrived strawberries and seasonal cooking in general? Or are you an atavistic who prefers to sit in air-conditioned steakhouses, consuming red meat in 90-degree weather? This week, at least, Adam Platt is clearly the latter, dining in the Freon fortress that is Landmarc and finding only the heaviest, most beef- and bacon-laden foods worthy of (faint) praise. Those of us who have fathers like him are enjoined, in one of this week’s Short Lists, to visit various steakhouses with our dads. On the side, there is more cool, natural frozen yogurt than ever to be had, enumerated in another Short List, and this week’s In Season features a recipe for delicate pasta with strawberries from Sfoglia.

More: In the Magazine »adam platt, forty carrots, oko, pinkberry, rob patronite, robin raisfeld, sfoglia, steakhouses, strawberries, yolato

Openings

6/ 6/07

11:05 AM

Öko Enters the Yogurt Wars Armed With Green Power

Others may be better, but none are greener.Photo: Melissa Hom

In the heat of the current gelato-and-frozen-yogurt wars, you might not think there was room for another major frozen-dessert concept. But while Grom, Pinkberry, Yolato, and the rest compete in Manhattan, Öko, a greener-than-green business serving two flavors of Greek-style frozen yogurt in a store in which nearly everything is biodegradable, has tailored itself for Park Slope. The walls and counter are made of compressed sunflower seeds; the spoons and straws, from potato starch. Even the plates, though seemingly made of transparent plastic, are actually composed of processed corn. The toppings are also all-natural, mostly fruit — blackberries, mango, kiwi pieces, and the like — along with dry toppings like shaved coconut, sliced almonds, dark-chocolate chips, and dried Turkish apricots. “This is just our first store,” general manager Mateo Braghieri tells us. “We want to open more.” Because, you know, there aren’t enough high-powered frozen-yogurt chains around.

More: Openings »desserts, green, grom, oko, park slope, pinkberry, yolato

Mediavore

3/21/07

10:11 AM

Openings for Dieterle, Pelaccio; Strange Beard Bylaws

Zak Pelaccio and Top Chef’s Harold Dieterle open new restaurants. [NYT]
Related: Harold Dieterle’s Perilla to Open ... on Jones Street! [Grub Street]

And Jeffrey Chodorow’s new Malaysian restaurant, for which Pelaccio was consulting chef, opens in London. [This Is London]
Related: Has the Food Over There Really Become Edible? [NYM]

The rat expert who instructed the Department of Health says the city is a rodent’s paradise. [WP]

More: Mediavore »cafecito, david burke, harold dieterle, james beard awards, jeffrey chodorow, mercadito, pinkberry, rats, savoy, top chef, yolato, zak pelaccio

In the Magazine

1/ 8/07

10:00 AM

One Coffee, One Falafel, and One Yogurt to Go

Falafel and some time with a hookah at Taj-AlmouloukPhoto: Mark Peterson

In the magazine this week, Rob and Robin unveil three humble new restaurants, each good for the kind of pit-stop nourishment needed to get through the day. The East Village’s Taj-Almoulouk is turning out top-notch falafel, Chelsea’s Café Grumpy is pouring good Counter Culture Coffee, and the West Village’s Yoláto is serving up the “gelato of frozen yogurts.” Read more in this week’s bulletin from the Underground Gourmet.

Openings [NYM]