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Grub Street

Edited by Josh Ozersky with Daniel Maurer

Archive of The Launch

The Launch 

9/ 5/07

2:30 PM

A Trip to Tailor, Camera in Hand

Sam Mason and Fran Derby, back on the job at last.Photos: Josh Ozersky

Having documented nearly every stage of Tailor’s much-delayed development, we couldn’t very well pass up experiencing its promised joys. We attended last night’s soft opening, camera in one hand and Eben Freeman cocktail in the other. The official opening is tonight and the photos are below.

But what does the place look like? »

The Launch 

8/24/07

12:35 PM

Sam Mason's Tailor Revealed to the World

Sam Mason

Sam Mason mixing, pre-Tailor.Photo: Melissa Hom

Isn’t that just the way? Just weeks after we finally give up on Sam Mason, and then go on to have a little sport with him by way of his anonymously blogging portraitist, down comes the plywood on Tailor, with all systems apparently go for an August 30 opening. So reports one of Eater’s anonymous tipsters. But who are we to argue with their own eyes?

BREAKING Plywood Alert: Sam Mason's Tailor Revealed [Eater]

Related: What to Read While You Wait for Tailor to Open — Sam Mason: The Novel
Farewell, Sam Mason. Hello, Tailor

The Launch 

7/27/07

1:00 PM

Farewell, Sam Mason. Hello, Tailor

It’s time we finally admitted it: Our winding journey with Sam Mason has come to an end. Construction crews told a Grub Street staffer that the Tailor people plan for an August 6 opening. There might be some truth to this: The date’s not all that far off from the official “mid-August” projection we were recently given, and frankly, we’d sooner believe the laborers than publicists nervous over a massively hyped opening day. And so, we present this album of the magical moments we shared with Mason as he chased the dream of Tailor. If nothing else, we’ll have the memories.

Earlier: Sam Mason Has Maybe a Month or So to Visit Fire Island
The Launch

The Launch 

6/14/07

3:40 PM

Sam Mason Has Maybe a Month or So to Visit Fire Island

You'd look satisfied too if you'd waited this long for a kitchen.Photo: Melissa Hom

Welcome to the latest installment of the Launch, where Sam Mason, former pastry chef at wd-50, relates the ups and downs of preparing to open Tailor, the swanky restaurant and lounge coming together at 525 Broome Street.

This week: getting a liquor license and avoiding expectations. »

The Launch 

5/24/07

9:00 AM

Sam Mason Parties Like Rock Star, Gets Meta

We should have the plastic off in about a week or so … Photo: Melissa Hom

Welcome to the latest installment of the Launch, where Sam Mason, former pastry chef at wd-50, relates the ups and downs of preparing to open Tailor, the swanky restaurant and lounge coming together at 525 Broome Street.

This week: partying with the Jesus and Mary Chain; his next opening; getting "weeded." »

The Launch 

5/17/07

9:00 AM

Sam Mason Really Needed Those Fourteen Sakes

"It's just getting frustrating. I wish I could convey just how frustrating."Photo: Melissa Hom

Welcome to the latest installment of the Launch, where Sam Mason, former pastry chef at wd-50, relates the ups and downs of preparing to open Tailor, the swanky restaurant and lounge coming together at 525 Broome Street.

This week: frustration mounts; a sake spree »

The Launch 

5/10/07

9:00 AM

Sam Mason Knows an A-hole When He Meets One

Post no bills, and hire no jerks.Photo: Melissa Hom

Welcome to the latest installment of the Launch, where Sam Mason, former pastry chef at wd-50, relates the ups and downs of preparing to open Tailor, the swanky restaurant and lounge coming together at 525 Broome Street.

This week: avoiding the Beard after-parties; getting the equipment in; weeding out the a-holes. »

The Launch 

5/ 3/07

9:00 AM

Sam Mason Doesn’t Find Wine Intoxicating

We will sell no wine until...um....Photo: Melissa Hom

Welcome to the latest installment of the Launch, where Sam Mason, former pastry chef at wd-50, relates the ups and downs of preparing to open Tailor, the swanky restaurant and lounge coming together at 525 Broome Street.

This week: putting together the wine program; new menus for a new season. »

The Launch 

4/26/07

9:00 AM

Sam Mason Ogles Waitresses, Buys Tiles

"There were some very, very attractive women. I had to leave."Photo: Melissa Hom

Welcome to the latest installment of the Launch, where Sam Mason, former pastry chef at wd-50, relates the ups and downs of preparing to open Tailor, the swanky restaurant and lounge coming together at 525 Broome Street.

This week: hiring staff, the cooks take a safety class, and Tailor begins to come into view. »

The Launch 

4/19/07

9:00 AM

Sam Mason Gets His Own Special Island

You haven't been using this oven, right?Photo: Melissa Hom

Welcome to the latest installment of the Launch, where Sam Mason, former pastry chef at wd-50, relates the ups and downs of preparing to open Tailor, the swanky restaurant and lounge coming together at 525 Broome Street.

This week: saving inches in the kitchen; tile choices; why Sam won't open early. »

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