New York Magazine

“We’re so used to creating value for other people. It’s so nice to finally be creating value for yourself.” Randi Zuckerberg was onstage in New York City today, wearing a black T-shirt with the word “Facebook” spelled out in rhinestones. Or maybe real diamonds: It was, after all, the day of Facebook’s long-awaited IPO, in which the stock options her brother had convinced her years ago to take instead of a higher salary might just make her a billionaire.

But Zuckerberg wasn’t talking about the IPO; she was in a midtown Sheraton Hotel conference room talking about her “Plan B” — her post-Facebook entrepreneurial career as the head of R to Z Media — as part of a panel at the National Association of Professional Women Networking Conference. As the whole business world breathlessly watched Facebook’s initial trading, a calm Zuckerberg beamed and nodded along as moderator Star Jones said that her own Plan B had been inspired by Waiting to Exhale and how one of her co-panelists, a “mom-trepreneur” who makes homemade baby food, talked about the anxieties that drove her business career. “Is it okay to feed my baby pumpkin out of a can?”