You know all about adorable Rocco — the restaurants, the failed restaurants, all the TV appearances (and failed TV shows). What you don't know is just how bad things have gotten for him. Bertolli, the olive-oil company, has been mounting a stealth-marketing campaign, in which hacky "chefs" indirectly pitch the product. And, as our well-fed colleagues at Grub Street have noticed, Mr. DiSpirito is at the fore of that gastroridiculous bunch. Grub Street has the whole story.

Having Hit Rock Bottom, Rocco DiSpirito Speaks [Grub Street]