Though the only pleasure we ever took from The Five People You Meet in Heaven was the brilliance with which it held up the leg of our dining-room table, we know the Mitch Albom mega-best-seller has sold 11 million copies for a reason. (We don't know what the reason is, but there has to be one, right?) That's why we were unsurprised to find the full-page ad on the back of today's Times Arts section for Five People and Albom's recent For One More Day was super-flush with blurbs — a whopping eleven, by our count. So, what literary heavies weighed in to fête the feel-goody duo?

Uh … Jacqui White. Nicole Di Dio. Emily Landherr? Hmmm. A quick probe with Google reveals the experts to be none other than … commenters on Mitch Albom's site. Wait. Does this mean the publishing industry has taken a leaf from Time and promoted You to fancy-pants blurber? Hyperion, be fair. You're supposed to tell blurbers they don't really have to read the book.