BubbleBath, a March 24 event in Union Square to be staged by 21-year-old School of Visual Arts student Anthony DeFranco, sounds simple enough: He will give away 400 bottles of bubble solution to passersby. Cute. Or is it? That shallow perception might shatter when you skim the talking points DeFranco and the school are peddling to the media:

• The project is inspired by the writings of Pythagoras (misspelled as Pythagorus) about the "harmony of the spheres."
• It will also celebrate the arrival of spring.
• Its official supporters and sponsors include the NYC Parks Department, Union Square Partnership, and Community Board 5.
• It is DeFranco's mission "to bring people together, to help them to connect with each other and to hear the music that we are all making."
• It took two years — two years! — to develop.

The punch line? It's DeFranco's senior thesis for a BFA in graphic design.

BubbleBath Press Kit [BubbleBathNYC.com, .pdf]
BubbleBathNYC.com
BubbleBath on MySpace