
Photo Illustration: Everett Bogue; Photos: Getty Images
Well. Looks like the gals and gays from
Blueprint are going to have a lot more time to
make their own wrapping paper this holiday season.
WWD reported that Martha Stewart Omnimedia had laid off a dozen people on Friday, and now Mediabistro is reporting that it was because they are shutting down the young lifestyle-y magazine. This saddens us, not just because we empathize with the staffers now facing a Christmas more anxiety-ridden than usual, but because we were kind of fond of
Blueprint. Of all the recent nest-y publications, it was the quirkiest: a magazine for smart girls in grandma glasses who liked to knit, cooler than
Rachael Ray but nerdier than
Domino. Even when it totally veered from its mission and ran weird
Highlights-era blurbicles like "What Your Doodle Means" or suggested an iPod playlist for you apropos of nothing, well, that was just part of its dorky charm. But we guess Martha didn't feel quite the same way.
Martha Stewart Axes Blueprint [FishbowlNY/Mediabistro]
Related: Work-Appropriate Attire