Many of you have probably already checked out the New York Times Website today (two-timers!). If you have, perhaps you've noticed the giant banner ad that is running directly below the Times logo and above all of the paper's editorial content. It's a big click-through sponsor message from Apple computer, touting the Leopard operating system over Microsoft's Windows Vista. As far as we can remember, it's the biggest and most obtrusive ad we've ever seen on the site. We're sure the Times charged heavily for the space. But we wonder: Was the charge also worth featuring writing from the Wall Street Journal higher and more prominently than anything from the Times itself?

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