Socialites Pinch Pennies (and Bums!) in the Face of Global Recession

Clockwise from top left: Fe Fendi, Emma Snowdon-Jones, Tatiana Platt, Tana Dye, and Melissa Berkelhammer. Photo: Patrick McMullan
Former AOL executive Tatiana Platt and her husband, the architect Campion Platt, are heading off to Aspen today, but, last night, they chose to hoof it home from a charity event, rather than dialing for car service. "We were like, You know what? Let's save the $20," said Mrs. Platt, who reportedly owns around $75 million in Time Warner stock. "It took about a half-hour, and the snow had turned to rain. My husband was fine, but I had this big Russian fur hat on." The Platts are also trying to kick their bottled-water habit. "We can go through a case of water in a matter of days. It's so ridiculous, between the cost of it and the plastic." What's next, ladies who brown-bag lunch? Maybe not. Not everyone was so concerned with penny-pinching. "I'm pinching bottoms," quipped Emma Snowden-Jones. "I use euros," Fe Fendi, of the famed fashion house, said in her buttery Italian accent as she pulled on a fur-trimmed coat. "We are from Europe, so at least we are lucky, you know?"—Maridel Reyes
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