As Wall Street Journal editor Marcus Brauchli told the Times on Monday, "we believe there is no reason that people should have to go to another news source beyond the Journal to find news of consequence to them in any sphere — politics, economics, even culture and the arts." He was speaking to the paper's plumped-up political coverage at the time, but today WWD reports that the "culture and the arts" phase of the Rupert-owned Journal is also under way: Former House and Garden editor Dominique Browning has been retained to consult on a prototype for a weekly culture section, which is still in the brainstorming stage. Earlier this year, News Corp. hired Tina Gaudoin to head up a glossy luxury magazine along the lines of the Times' T, and it's been rumored that sports coverage is also imminent. After that, who knows? Eventually, you might even be reading news like this in the Journal.

Rupert's New Culture [WWD]
Related: New ‘WSJ’ Luxury-Title Editor: Which Archetype to Assign?