Jerry Seinfeld needed his friends to come jump-start his Porsche in Greenwich Village. New Blender editor Joe Levy has hired his former Rolling Stone colleague Rob Sheffield to write a monthly column for him. Greg Brier, owner of Aspen and Amalia, is opening what he hopes will be a celeb-heavy hangout on 48th and Eighth. Controversial CBS Early Show boss Shelley Ross succeeded in having a bunch of staffers fired before she herself was canned. Paul McCartney's daughter Beatrice went shopping at CPW Kids with her nanny.

CAA founder Michael Ovitz is suing billionaire Ron Burkle for withholding the profits from an Internet company they started in 1999. The kids of the late Washington Post publisher Katharine Graham are not cooperating with the makers of an upcoming HBO documentary about Graham, mainly because they are worried about how their father, Philip, will be portrayed. (He was bipolar and eventually committed suicide.) Denzel Washington showed up in sweatpants to the birthday party of Spike Lee's wife, Tonya, while a hobbling Diddy rocked a cane. Former Time Warner CEO Dick Parsons gets a $12 haircut at Ray's Barber Shop in Tribeca. USA Today founder Al Neuharth may have had a daughter out of wedlock named Rosamunda Neuharth-Ozgo, though he's never admitted it. Two of Howard Stern's sidekicks are headed to Iraq to entertain the troops. Jessica Simpson is shaving her face on the cover of the upcoming issue of Esquire. Leonardo DiCaprio, girlfriend Bar Rafaeli, and his mom saw the Broadway show Shutter Island. Whitney Port and Nicky Hilton are now BFFs because their boyfriends (former Columbia quarterback Matt Kaplan and David Katzenberg, respectively) are BFFs. Dane Cook may be evicted from his West Hollywood apartment complex for allegedly not picking up after his dog. Designers Pierre Cardin and Jonathan Adler and Elle Décor's Margaret Russell will be honored at a gala at the French embassy on Thursday. Former purportedly sober porn star Mary Carey was cut off after one glass of wine after a restaurant staffer at Johnny Utah's recognized her. Sloane Crosley's parents came to her book party last week. Cindy Adams testified on behalf of Patsy's on 56th in a copyright lawsuit against chain Patsy's Pizzeria.