You are not logged in

New York Magazine

Skip to content, or skip to search.

Skip to content, or skip to search.

Swedish Fishing: The Wait for the Red Hook Ikea Opening

  • 6/17/08 at 4:00 PM


If any of you have an Ikea Ektorp sofa, you know just how solid (and mysteriously sturdy) its presence in a tiny New York apartment can be. So you'll understand why people have been waiting in line for the opening of the Red Hook Ikea tomorrow. The first few dozen people get a free one! If you are one of the many thousands who haven't ever owned your own Ektorp, then you're probably wondering why the Starck people would want to line up for the chance to get some discount dorm furniture. It's no iPhone, after all. And the Red Hook Ikea isn't even really that much closer than the outpost in Elizabeth, New Jersey.

We sent our Sophie Donelson to talk to those stalwart consumers and see whether it was worth the wait. (Predictably, Swedish meatballs have something to do with the answer.)

Street Level: Waiting for Ikea [NYM Video]
Related: The Big Blue Box in Brooklyn [NYM]

Share
Advertising
Senior Editors
Chris Rovzar and Jessica Pressler
Managing Editor
Jessica Coen
Articles Editor
Nick Catucci
Assistant Editor
Dan Amira
Win $25K!

Recent News