So Why Is the MLB Network Moving to Harlem?

Harold ReynoldsPhoto: Getty Images
SBJ’s John Ourand writes that he understands why baseball would want their studios at 125th and Park, “given the issues baseball has had in attracting African-American fans.” Not only is this latter part true, but baseball seems to have a problem attracting black players: Just 8 percent of major leaguers are black, less than half the number from only ten years ago. But this seems like a mighty inefficient (and mighty expensive) way to remedy the issue. Would an African-American kid decide to follow baseball because its broadcast operations are based in Harlem? As opposed to watching football — whose studios are in (12 percent black) Culver City, California? Would anyone even know where the studios are, anyway? It’s no secret that baseball should do something to better appeal to the African-American community, but heaven help them if they think this is it. —Joe DeLessio
MLB Network’s Harlem plans an unnecessary distraction [SportsBusiness Journal]

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