Arianna Huffington and company thought that if they floated the idea that the site was worth $200 million back in the news-heavy spring, nobody would notice. But they didn't count on calculator-wielding Simon Dumenco, who looked at the site's competitors and promptly declared Lady Huff "cracked out." But that doesn't mean it won't be worth that much someday. "Maybe the Huffington Post could be worth more if it further cut its burn rate," he writes. "For instance, rather than not pay its bloggers, it could charge them ... as for some of the people the site does pay, like its tech staff? Those jobs could be offshored to, I dunno, Third World child labor. If HuffPo takes such steps, I could see the site being worth maybe $4 mil." [Ad Age]