The rich aren't just hiding their money because of the recession, they're hiding themselves. American Express commissioned a study of upwardly mobile types and found that only 29 percent of people wanted to be recognized as "wealthy," down 6 percent from a year ago. "People don't want to be called out, they don't want to be seen," an American Express executive told Reuters. Oh dear. We went through this the last time and we can see clear as day where this is going: Stephen Schwarzman, running around in a stocking cap, trying to blend in. [Reuters]