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Scandal! In Touch's cover featuring Kate "Posh Bangs" Gosselin spanking one of her children outsold People's "Hottest Bachelor" cover featuring Nate "Man Bangs" Archibald and his toothy smile on the newsstand this week. And now the people who ask why are asking why. WHY?

Editors at competing celebrity magazines questioned whether the 23-year-old television star was recognizable enough for People’s audience, or if they should have gone with a bigger name ... Some looked to 34-year-old Bradley Cooper, star of the hit comedy “The Hangover,” as a better choice. “Here’s a guy who’s in the biggest comedy of the summer, he’s 34, single and is dating Jennifer Aniston,” said one celebrity weekly insider. “That’s someone you want to know more about.”

This, too, seems like a miscalculation. People don't actually want to know about Bradley Cooper or his supposed schtupping of Jennifer Aniston, they just want pictures of Bradley Cooper. Pictures of him in that all-black ensemble he wore in The Hangover, or shirtless, or shirtless and covered in canola oil and canned sliced peaches, or shirtless and being spanked by Chace Crawford! YES. There you go, we just had an editorial meeting with ourselves in our head, and we think we've come up with a great concept for next week's tabloid covers. It's a guaranteed best-seller! Race to produce!

Memo Pad: Kate Versus Chace... Beckman's Picks... Tina Brown's Old Friend [WWD]