Superflack Howard Rubenstein Doesn't Drive, Lusts for Good Deli

Rubenstein
Photo: Patrick McMullan

Name: Howard J. Rubenstein
Age: 74
Job: President, Rubenstein Associates; PR man and spokesman for everyone from the Post to the Yankees
Neighborhood: Upper East Side

Who's your favorite New Yorker, living or dead, real or fictional?
Lewis Rudin, the founder of the Association for a Better New York.

What's the best meal you've eaten in New York?
Steak at Peter Luger, of course — it's my wife's family business.

In one sentence, what do you actually do all day in your job?
I'm on the phone soothing ruffled feathers.

Where do you get your coffee?
There's a coffee machine outside my office.

What's the last thing you saw on Broadway?
The Threepenny Opera.

Do you give money to panhandlers?
Yes.

What's your drink?
Diet Coke

How often do you prepare your own meals?
Never.

What's your favorite medication?
Extra Strength Tylenol.

What's hanging above your sofa?
A Hans Hoffman painting.

How much is too much to spend on a haircut?
$20 if he's badly balding; $70 for a full head of hair.

When's bedtime?
10 p.m. — because I wake up every morning at 4:00 a.m.

Brunch: pro or con?
Con.

What's your thread count?
What's a thread count?

What do you hate most about living in New York?
Cowboy cabbies — hold on!

What's your brand of jeans?
The Gap, very baggy

When was the last time you drove a car?
Probably twenty years ago.

Who should be the next president?
A New Yorker: Mike, Hillary, Rudy, or George. We have it all.

Times, Post, or Daily News?
The Post — they're my client. But I read them all.

Yankees or Mets?
Yankees, of course.

What makes someone a New Yorker?
Passion, a strong work ethic, appreciation of diversity — and, of course, an overwhelming desire for really good deli.