Uniqlo — Japan’s H&M — Signs Up Chichi Brands for NYC Store


Photos: FirstView; courtesy of Uniqlo

Uniqlo, the Japanese source of hipster basics, is known for affordable T-shirt collaborations with artists like Barbara Kruger. Now we hear that the company plans to bring the same approach to its New York flagship when it opens on November 10. (Meantime, there’s a temporary store at Rockefeller Center.) Sources say Uniqlo has tapped high-end designers Lutz & Patmos (cashmere sweaters), Philip Lim (womenswear), and Cloak (menswear) to create collections for the store for spring 2007. An official announcement is expected on Monday, but spokespeople for both Lutz & Patmos and Cloak confirmed the partnership. (Phillip Lim’s spokesman would neither confirm nor deny.) All items — in Cloak’s case, a jacket, a slim jean, a trouser, a polo shirt, and some shirting — will conform to Uniqlo’s reasonable pricing philosophy (nearly everything is in the low double digits). We only hope the sizing will be more American than Japanese.

Rima Suqi