TV Ratings Go to College, and ‘Times’ Photog Goes to Penn


The front page of the Times business section today excitedly reports that Nielsen Media, the TV-ratings people, are now for the first time including college students in their sample. This is predicted to be exceedingly good news for young-skewing shows like Family Guy and America's Next Top Model, according to the article. Judging by the accompanying photo, it is also good news for marketers of high-end denim, black shirts, and hair straighteners.

At Last, Television Ratings Go to College [NYT]