At William Beaver House, Brand Early, Brand Often

Astoria: Did a Bauhaus-era South Beach hotel fly through the air, Oz-like, and land on 21st Street? How else to explain the new Astoria Windsor apartment building? [Curbed via Queens Crap]
Boerum Hill: Perhaps where an air conditioner used to cool is now a shrine to the Virgin Mary and, uh, Barbie. Is the Bethlehem Barbie Dreamstable somewhere nearby? [Lost City]
Governor's Island: So NASCAR didn't work on Staten Island. What about Indy racing here? [NYS]
Kensington: The jilted neighborhood is conspicuously absent from Brooklyn Record's breakdown. What gives? (Blog fight!) [Kensington Blog]
Lower Manhattan: At the construction site for André Balazs's super-hyped Beaver House condos (studio: $870,000), even the construction crane is part of the branding. [Curbed]
Soho: Madonna and her cleavage will be overlooking Houston & Crosby on behalf of H&M for a while. [Copyranter]