Just What New York Needs: Another Fashion-Themed Bar

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A rendering of Runway. Photo: Image: Berk Communications

Apparently the not-exactly-bumpin' Fashion 40 Lounge hasn't taught people not to open up fashion-themed clubs. On April 12, promoters Greg Barrias and Rich Messina will open Runway at 4 East 28th Street, near Fifth Avenue, which only coincidentally shares its name with the magazine in The Devil Wears Prada. We're skeptical of the Wheresville location and the 25-foot catwalk in the center of the club (after the first couple of times someone reenacts the Zoolander walk-off, it's not going to be funny anymore, no matter how many $10 Chinatown Cosmos are going around), but we at least give Barrias and Messina credit for having Lindsay Lohan host the opening. It's going to be good press when she mows down another photographer outside of the place. —Daniel Maurer

CORRECTION, April 2: Runway was the Devil Wears Prada magazine. Not the 13 Going on 30 magazine. Which we originally said. We're dumb. Sorry.