Proenza Schouler Comes to Bergdorf Goodman, Finally


The Proenza boys on the third floor of Bergdorf’s today.Photo: Will Kahn

You can find lots of high-end labels at Bergdorf Goodman, but you couldn’t find Proenza Schouler there — until today. The Proenza boys — Jack McCollough and Lazaro Hernandez — brought their latest designs to a trunk show at the Fifth Avenue department store to celebrate their line’s new home in the store. Mannequins displayed the fall collection, as did a few real, live, wandering models, and the boys mingled with Bergdorf execs and other invited celebs. McCullough explained that their design process starts with sketches focused on silhouettes and colors, rather than with larger themes, and Hernandez added that they usually start with the details and move on to larger shapes. These days, he said, “we’re really into designing coats and jackets,” which explains why so many showed up on their runway last month. And what’s coming for the September shows? They wouldn’t say. For now, they said, they’re focused on Proenza’s first-ever resort collection, to be followed by a sunglass line — “classics like aviators, but with a twist” — and, after that, bags. All of which you’ll now be able to find at Bergdorf. —Kendall Herbst