Back in October, the Observer reported that third-time's-the-charm Radar magazine was thisclose to moving into a permanent office. And it wasn't just any office; the space near Columbus Circle was home to Esquire until the new Hearst Tower opened. “I think it’s all but signed,” Radar editor Maer Roshan said at the time, noting that old Esquire posters still dotted the walls and that the space came with "the apparatus of making magazines." But he also told Off the Record reporter Michael Calderone that he wasn't taking the space in an attempt to ape the venerable men's mag's success: "I’m a great fan of Esquire, but it didn’t really play a role in our decision." And a good thing, too, judging from the mass e-mail just arrived from Radar senior writer Jeff Bercovici.
From: Jeff Bercovici
Sent: Monday, March 26, 2007 3:42 PM
To: Jeff's Contacts
Subject: New phone # and address
At long last, Radar has moved to a permanent* office. Please note my new number and address.
216 E. 45th Street, 6th Floor
New York, NY 10017
*as these things go
Off the Record [NYO]