PR Swag of the Week: Great Scot!


A New York colleague received in yesterday's mail what at first seemed to be a standard-issue bit of flackery: a press kit for Tartan Week, which is apparently both "an annual celebration of the contribution millions of Scottish-Americans have made to our great nation" and, it seems, an attempt to boost tourism to Scotland. The package was about what you'd expect: a color-copied itinerary of Tartan Week events, ads for the week's blue-chip sponsors — like Glenfiddich, Continental Airlines, and what appears to be the government of Scotland — and a brochure about visiting "the best small country in the world." And then there was the woolen thong. Yes, a woolen thong. Complete with a cute little bow. Is it local garb? Who knows? But: Itchy. And, if it is, sort of undercuts the come-visit pitch, no?