The clincher, however, is one of those famed WSJ dot drawings that accompanies the text. For what we suspect is the first time in the newspaper’s history, it depicts — we’ll let the caption speak for itself.
The Wall Street Journal reaches perhaps unprecedented levels of taxonomic analysis today with a page-one item about the emergence of “bucket” as a business term. Seems that, in the exec vernacular, “bucket” is now being used to describe company units, revenue sources, markets — in short, anything that can be grouped, categorized, or partitioned. It’s used as a verb (“to bucket” a guy is to assign him a place), as an adjective (“the investor is looking for something buckety,” as in big and solid), and pretty much as a substitute for any other word in the language. “Silo” is gone. “Block” is so nineties. It’s all about the bucket. Buckety bucket bucket!