H&M and Kylie Minogue Want You to Support Water By Dressing Like It

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Pretty colors, but no Madonna-like rush, at the Fifth Avenue store this morning. Photo: Everett Bogue


Kylie Minogue is continuing to follow in Madonna's footsteps, this time by launching her own collection at H&M, as the Material Girl did two months ago. As you know if you've passed through Soho lately, Minogue will have you covered this summer, with a small, fifteen-piece beachwear collection. It debuted today, and we visited the Fifth Avenue flagship for a peek. The line is done in sea colors — aquamarine, turquoise, sea foam, silver, white — and breezy cotton and rayon. The clear hits will be the embroidered tunic dresses, in white and aqua, and the metallic bikinis and one-pieces with sexy, dipping necklines. Of course, in typical Minogue form, there’s a splash of camp: silver turbans and mini-skirts so tiny they leave little to the imagination. Even better, you can feel good about your purchases; 10 percent of the proceeds will go to WaterAid projects in Africa. —Kendall Herbst

Earlier: Madonna Excitement at H&M? It's Like a Prayer