So Saatchi & Saatchi has landed the "I Love New York" account. And it seems the international ad firm (which takes credit for electing Margaret Thatcher and Boris Yeltsin, among other things) has a unique qualification for the job. Turns out Saatchi & Saatchi doesn't do brands anymore — it does lovemarks. "Brands have run out of juice," proclaims the first sentence on Lovemarks.com, a has-to-be-seen-to-be-believed site created by the firm to explain its mission. "Check out the Love/Respect Axis" — seriously, check it out — and learn "the hallmarks of a lovemark." Those, it turns out, are "mystery, sensuality and intimacy." And what is "I Love New York" if not the ultimate lovemark? It doesn't get more intimate, sensual, or mysterious than a first-person-singular pronoun, a big red heart, and an abbreviation. Indeed, we're so excited about Saatchi's forthcoming campaign — nothing will be unveiled till winter 2008 — that we might just leave a lovemark right where we sit.
Most Viewed Stories
It’s Time to Start Liking Tom Cruise Again
Are You a Head Person or a Heart Person?
Sean Penn and Charlize Theron Are Living Out Your Worst Breakup Fears
Hunter Rebecca Francis Has a Thing or Two to Teach Us About the Wild
True Detective Recap: Sad and Lonely People
The 26-Year-Old Sleeping With Two of Her Neighbors
How National Lampoon Went From Making Jokes to Becoming One
Innocent Hitchhiking Robot Murdered by America
Watch the Fantastic Four Cast Weather These Ignorant Interview Questions
Want to Be Better at Your Job? Have a Kid.