On Perry Street, the Death of Real-Estate Bling?

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Photo: Image: 166PerrySt.com

Luxury-condo marketing went through the looking glass at a brokers' breakfast this morning for 166 Perry Street, a new 24-loft, bumpy steel-and-glass condo set to rise just east of Richard Meier's sleek towers in the far West Village. The building has private swimming pools for its penthouse duplexes and art-installation screens over the ground floor, but, interestingly, Corcoran Sunshine marketers are pushing it as, well, simple. "There's an architecture-collector market," marketer James Lansill told us in Jean-Georges's Perry Street restaurant, which will deliver room service to the building. "It's not about bling at all." Oh, no. Not at all. —Alec Appelbaum