So there’s this cockamamy idea that the MTA could raise money by selling Disney the rights the advertise however the company sees fit in the Times Square station. “I would rather try to sell 42nd Street’s subway system underground to Disney for $60 million a year and have them paint it any way that they want to paint it,” board member Norman Seabrook suggested. We noticed this in the morning, and because we’re sort of opposed to the proliferation of advertising into every corner of life, and because we think there’s something untoward about selling public facilities to corporate sponsors, and just because we’re crotchety and don’t like change, we were against it. But then we saw the cute little logo Gothamist came up with for the combination — it’s a Mouseketeers hat! On the MTA logo! Ha! — and we should say we’re now sort of smitten.
Mickey Mouse for MTA? [Gothamist]