Optimism Rules! FBN Takes a Bite Out Of CNBC

So the numbers are in, and it looks like Fox Business Network and its ruthless cadre of joy buccaneers has made a dent on the cable finance-news market. Well, the numbers aren't quite in – FBN won't be officially tracked until next year. But it looked like during their first week on the air, audience numbers for rival CNBC dipped noticeably Monday through Thursday across a wide range of indicators. This is great news for Roger Ailes, who was probably only planning on measuring the network's success on how much it damaged CNBC, his former home, anyway. CNBC did make strides in the coveted 25 to 54 age demographic, but this is where their pragmatism will get in the way. A slight positive in a wash of negative news on CNBC would be treated as a defeat. On FBN, it would be a win, win, win!!

Viewership Dips, But Key Demo Gains During Four Days After Fox Business Network Launch [Multichannel]