Well, well, well. After the much-hyped circulation surge of the New York Post last year, which propelled the scrappy tabloid over the head of the Daily News, the News has clawed its way back to supremacy. The Audit Bureau of Circulation reports that the more liberal tabloid is once again the fifth largest newspaper in the country (Also, the Times circ took a hit, but that’s not fun, just depressing). The annoying 25-cent tabloid switcheroo earlier this year may have had something to do with the reversed numbers, or the fact that the News has really been ramping up its celebrity coverage (Full disclosure, Daily Intel editor Chris Rovzar was formerly employed by the News). Obviously, that paper will have some tepidly triumphant cover page tomorrow, but what we really can’t wait to see is how the genius headline writers at the Post will handle it. Will they go with, PRIDE COMES BEFORE THE FALL? Or, DAILY SNOOZE SLEEPWALKS TO SUCCESS? When they surged ahead last year, they ran the banner hed: THANK YOU NEW YORK. Maybe this time they’ll go with: FUCK YOU NEW YORK. Probably they’ll choose something optimistic, like POST CIRCULATION STILL GROWING. But what we’d really like to see is a good old, HEY ‘NEWS’: SUCK IT.
Many Top Papers Take Big Hits [Editor & Publisher]