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Martha Stewart Kills ‘Blueprint,’ Ruins Christmas for Cute Girls in Grandma Specs

Martha Stewart

Photo Illustration: Everett Bogue; Photos: Getty Images

Well. Looks like the gals and gays from Blueprint are going to have a lot more time to make their own wrapping paper this holiday season. WWD reported that Martha Stewart Omnimedia had laid off a dozen people on Friday, and now Mediabistro is reporting that it was because they are shutting down the young lifestyle-y magazine. This saddens us, not just because we empathize with the staffers now facing a Christmas more anxiety-ridden than usual, but because we were kind of fond of Blueprint. Of all the recent nest-y publications, it was the quirkiest: a magazine for smart girls in grandma glasses who liked to knit, cooler than Rachael Ray but nerdier than Domino. Even when it totally veered from its mission and ran weird Highlights-era blurbicles like "What Your Doodle Means" or suggested an iPod playlist for you apropos of nothing, well, that was just part of its dorky charm. But we guess Martha didn't feel quite the same way.

Martha Stewart Axes Blueprint [FishbowlNY/Mediabistro]
Related: Work-Appropriate Attire

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