Mayor Bloomberg: Think Green, Drink Coke

Mayor Bloomberg
Photo: Getty Images


One of the things that we love about Mayor Bloomberg is that he always makes an effort during speeches. He always has a joke handy, he's personable, and crowds always eat him up (who doesn't want to eat up a munchkin?). So it was last night at the Global Green USA Awards. "When I first got elected mayor, [my mother] said to me, 'Now don’t try to be witty or clever; just be yourself,'" Hizzoner cracked, to much general amusement. Then he went straight into his eco-themed speech, which touched upon a lot of his PlaNYC initiatives. And then he threw down the gauntlet to PepsiCo, of all people. "Coca-Cola Enterprises has developed a hybrid delivery truck," he explained. "This new truck produces zero emissions when it’s going very slowly, which is the only thing it’s ever going to do in our city … If I can start to get people saying, 'Hey, Coca-Cola is a responsible company,' then it’s good for Coke. They will make more money, and they will have an increased interest in investing in our future. And other companies will hopefully follow suit. After all, if you were PepsiCo., what would you do?" Um, bring back that commercial where Britney Spears, Beyoncé, and Pink are gladiators? Is that the wrong answer? —Robert Fischer