Rudy Giuliani has finally cracked and recognized that today's Florida results could possibly signal the end of his campaign. Asked whether he would drop out after a loss today, the former mayor told reporters yesterday: "When it's Wednesday morning, we'll make the decision." Since much of the press has already decided that Giuliani is dead in the water, speculation has turned to how he will drop out, and when. He'll definitely participate in tomorrow's Republican debate, but sources for the New York Sun argue that he won't risk a major loss in New York State next Tuesday. If it's proven that he's not even popular in his home state anymore, where he made his name, it would be a blow to his reputation, would be bad for his business, Giuliani Partners, and would undermine his candidacy for a Cabinet position in the future. It's all about the Giuliani brand name, which has made him millions as a speaker and as a consultant. As Maureen Dowd pointed out on Sunday, he's not even likely to put up a tough fight on the way out, in order to preserve the purchase power of his name. He'll likely last a few extra days, like Fred Thompson did after losing big in South Carolina, and then bow out quietly without drama. To think, it was less than eight years ago that he dropped out of the New York Senate race after battling a tidal wave of negative press after his high-profile split from Donna Hanover. And critics said Giuliani couldn't change.