Steve Madden and Al Roker Lace Up Tight

Steve Madden
Shoe designer Steve Madden. Photo: Getty Images

When we read this morning's "Page Six" report about Al Roker and Steve Madden doing a reality show together, we couldn't quite wrap our heads around it. Why would TV's favorite weatherman (sorry, Willard) want to produce a show about making women's shoes? Sure, Roker's production company has done a variety of great one-off specials (the Lifetime Intimate Portrait of Judge Judy leaps to mind). But Steve Madden? The guy who makes those shoes for $60 that look just like the ones you bought for $350? The guy who tricks you into buying those $60 shoes only to have them fall apart faster than a bra from H&M? Why Steve? At first, we assumed it was because the designer recently had to spend three years in prison for money laundering, stock manipulation, and securities fraud. Is he going to do it again, only this time leaving no tracks? Is he going to try and rehab his image? That, after all, would make a good show. But no. It's going to be about the "round-the-clock pressure that comes with designing and selling hundreds of different styles of women's shoes." Man. Unless it involves a L'Oréal Paris Makeup Room and an episode about stilettos made of vegetables, we're already bored.

SOLE BROTHERS [NYP]