Today, the Observer learned more about what's going to go on inside of the clock tower at 5 Madison Avenue, the old MetLife building on Madison Square Park that Lev Leviev's Africa Israel Investments is redeveloping. We'd heard that they had hired Donatella Versace to do the interiors, and now Africa Israel's Rotem Rosen is dishing more about it. He's not worried that Versace did some interiors for the renovation of the Plaza, because he says his condo tower will be "totally different."
“There are only 55 units [the Plaza has 181]. ... Our clientele is different, too. The clientele will be top celebrities. I cannot tell you the names we have already gotten calls from to get a unit, but you can imagine how many celebrities will want to live in this building … To give you an idea we connected with Versace through Guy Oseary.”
Oh, it's going to be that kind of building. We see. It's even going to have a "restaurant club," designed by Versace along with the elevators, lobby, and spa. In fact, it will be so classy that they are anticipating a "huge amount of excitement from Russians."
Consider us sold.