The Times is resorting to desperate measures, but the Atlantic thinks that, like, might not make a difference. Forbes is laying off more staffers, and that dream you had of escaping it all and running away to a little publication in Tulsa? Forget it, bud. As the world turns, this is the day in media news, after the jump.

• Yesterday, the New York Times forged ahead with front-page ads, even after dubbing them “commercial incursions into the most important news space.” And now we know why! One of those neat little below-the-fold advertisements costs $75,000, and $100,000 on Sundays, with a 26-ad commitment. [NYP]

• In a piece speculating on the future of journalism, Michael Hirschorn says what no one wants to hear: “What if The New York Times goes out of business — like, this May?” [Atlantic]

• Adi Ignatius is stepping down as managing editor of Time magazine, but he’s becoming editor-in-chief of the Harvard Business Review. [FishbowlNY/Mediabistro]

• Profits from the American Society of Shitcanned Media Elites “Yes, We Canned!” T-shirt will go to Dave Eggers’s 826 National tutoring program. "Because much as we like to make fun of group founder Dave Eggers, let’s face it — these kids may well be the unemployed media elites of tomorrow." [ASSME]

• And instead of a T-shirt, some laid-off journalists are offering pointers on how to handle the pink slips. Do’s: E-mail yourself all your contacts ASAP, prepare for the worst. [Poynter]

• Forbes may be merging its online and print newsrooms today and laying off staffers in the process. Oh, it’s like 2008 all over again. [Media Memo/All Things Digital]

• Tulsa World, a family-owned newspaper, has laid off 28 staffers. In case you were wondering if there were still jobs in Tulsa. [Tulsa World]