Obama Administration Unaffected by Pepsi’s Obama-Style Advertising

By
John Demsey. Photo: Courtesy of Pepsi

Despite the fact that Pepsi has blatantly co-opted the wildly successful themes of Barack Obama's presidential campaign, Time's Michael Scherer has discovered that nearly everybody in the Obama administration continues to drink Coke. He even rummaged through Robert Gibbs's recycling bin as part of his investigation, finding seven Coke products but nothing from Pepsi. What gives? Perhaps, like the scorpion, Team Obama is simply immune to its own poison — or maybe it takes more than just a swirly, colorful circle to convince people a product is good.

The Obama Team's Drink of Choice? Coke, Not Pepsi [Time]
Related: The New Ad Campaign: Why Pepsi Loves the President