You’ll Be Saying ‘Wow’ After Watching This Ad for the Catholic Church

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It’s Holy Week for Catholics, and the Dioceses of Brooklyn and Rockville Center think today would be a perfect time for you to cleanse your soul and go to confession. But even though the days leading up to Easter are a solemn time, that doesn’t mean you can’t have a little fun! And thus we present the church’s ad campaign for SoulWow.com, which, as you can probably guess, is a parody of those ubiquitous ShamWow ads.

Naturally, there’s an embedded commercial there, in which a pitchman, “Father Vic,” does a spot-on Vince Offer impression, proclaiming “We have hundreds of priests waiting to take your confession and give you that almost-baptized feeling.” (He even tosses in the requisite “You following me, camera guy?” for good measure.) It’s actually a pretty clever ad that presumably would connect with a younger audience (even if it’s not nearly as effective as Priesto, the awesome magician-priest who came to our parish when we were in grade school). Though on the other hand, associating your clergymen with this is maybe not the wisest idea.

You’ll Be Saying ‘Wow’ After Watching This Ad for the Catholic Church