Real mustard growers may be fairly indifferent to the semi-controversy surrounding President Obama's preference for Dijon mustard, but Grey Poupon is trying to take advantage of this rare marketing opportunity, when an infinitesimal slither of America's attention is marginally focused on the topic of mustard. Over the weekend the company's public-relations team sent over a statement calling on President Obama to "pardon" lovers of Dijon mustard a riff off the classic "pardon me" commercials that made their product seem so snooty in the first place. "The right to choose condiments freely is quintessentially American and embodies the spirit of our democracy," reads the release's tongue-in-cheek interpretation of our national ideals. Heh. Isn't this so much more fun than not making an issue of how Obama eats his burger?
GLENVIEW, Ill./USA — May 8, 2009 —GREY POUPON has issued an open letter to President Barack Obama urging him to grant “pardons” to all Americans who have ever been criticized for their love of Dijon mustard.
“We believe that all Americans should have the option to exercise their freedom of
taste,” said Christie Crouch, brand manager for GREY POUPON. “When we learned that President Obama was criticized for ordering a hamburger with Dijon mustard — now known as ‘Dijon-gate’ — we decided to take a stand by urging the President to issue ‘Pardon Me For Loving Dijon’ proclamations in support of condiment lovers everywhere.”
A copy of the letter appears below and can be viewed at www.greypouponpardon.com, where classic GREY POUPON “Pardon Me” television commercials can also be seen.
May 8, 2009
The Honorable Barack H. Obama
President of the United States
1600 Pennsylvania Avenue, NW
Washington, DC 20006
Dear Mr. President:
We applaud you, Mr. President, for exercising your freedom of taste when recently ordering
a burger with Dijon mustard. We’re always happy to see people use Dijon mustard to add
flair and flavor to their favorite foods. The right to choose condiments freely is
quintessentially American and embodies the spirit of our democracy.
So we urge you to respond to “Dijon-gate” by issuing a “pardon” to any American who has
ever been criticized for putting a liberal spread of Dijon mustard on a burger or a
conservative dollop on a ham & cheese sandwich. These “Pardon Me for Loving Dijon”
proclamations will empower the millions of Dijon mustard-loving Americans to ask for their
favorite condiment with pride.
The GREY POUPON Team