Reshuffling, Reimagining at OK!

By

Even as the media grows in fits and starts, it still seems bent on self-destruction. Today, for example, Slate launched its online lady mag, Double X. Within hours, it was already throwing bricks at its main obvious gal rival, Jezebel.

• Last month, Twitter received more hits than the Times or The Wall Street Journal. Thanks, in part, to Oprah. [Paid Content]

• Gay porn is the latest victim of the print downturn. Mavety Media Group is folding Playguy, Torso, Honcho, Inches, and Mandate. [Gawker]

OK! editor-in-chief Katie Caperton is out, and conspiracies abound that the magazine is going upscale. An OK! publicist was vague about the changes, but said that celebrities will remain at the core of the brand. [FishbowlNY/Mediabistro]