Wireless Store Betting on New Yorkers’ Political Awareness

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Photo: timesunion.com

Z-Com, a chain of wireless stores, is debuting a marketing campaign based on the BlackBerry faux pas that may have insulted billionaire Tom Golisano enough to stage a coup in Albany. BlackBerry etiquette lessons ("Turn off the BlackBerry when powerful billionaires are talking to you. Class dismissed.") are being offered at over 100 stores, and newspaper ads will tell customers to "Ask Malcolm" about the power of the BlackBerry — a reference we're sure dozens of people will appreciate. [Capitol Confidential/Times Union]