Finance Meets Yoga

By
Image
Alan D. Schwartz, former CEO of Bear Stearns, in side angle lunge.Photo: Everett Bogue; iStockphoto

Annual Wall Street meat market Fashion Meets Finance is so 2007. The suits, the vodka, the hair product. It’s all so artificial and garish. Post-recession, women are looking for something more. They’re looking for a spiritual connection, in addition to someone who is stinking rich. We’re making this up. The point is, we’ve figured out the new place to pick up a hot finance guy, and it is yoga class. Specifically, the classes at I.AM.YOU, a studio in Little Italy started by former Morgan Stanley fixed-income analyst Lauren Imparato. We know: Ordinarily, yoga “is not a macho enough workout for most guys,” as Martin Ruiz, the 33-year-old president of Carter Bain Wealth Management and a frequent customer, told Bloomberg. But, he says, Imparato, owing to her eight years on Wall Street, teaches the kind of masculine, un-gay yoga a finance guy can get behind. Which is why he and others are flocking to her:

Imparato’s two weekly classes have attracted traders and analysts from Merrill Lynch & Co., Barclays Capital Inc., Morgan Stanley and Goldman Sachs.


Amazing.

Annual Wall Street meat market Fashion Meets Finance is so 2007. The suits, the vodka, the hair product. It’s all so artificial and garish. Post-recession, women are looking for something more. They’re looking for a spiritual connection, in addition to someone who is stinking rich. We’re making this up. The point is, we’ve figured out the new place to pick up a hot finance guy, and it is yoga class. Specifically, the classes at I.AM.YOU, a studio in Little Italy started by former Morgan Stanley fixed-income analyst Lauren Imparato. We know: Ordinarily, yoga “is not a macho enough workout for most guys,” as Martin Ruiz, the 33-year-old president of Carter Bain Wealth Management and a frequent customer, told Bloomberg. But, he says, Imparato, owing to her eight years on Wall Street, teaches the kind of masculine, un-gay yoga a finance guy can get behind. Which is why he and others are flocking to her:


Don’t get too excited, though, would-be handbag designers. This place may have already been discovered. In addition to the “hedge-fund managers, traders, and venture capitalists,” Imparato says that there have been “jewelry designers and actors” in her classes. But who doesn’t like a little competition?

Princeton Grad Quits Morgan Stanley to Teach Yoga to Bankers [Bloomberg]